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Digital interaction for excellent customer service.

Posted: Thu Dec 05, 2024 10:44 am
by shikharani00192
Now more than ever, the biggest consequence of the COVID-19 crisis will be the relationship between brands and their consumers, where many will have to adapt to being mostly consultants to their clients, only then will they be able to achieve a perfect experience.



Customer service in digital media has been one of the most important premises for some years now, but many brands have put it in the background. However, with the current situation we are experiencing, this approach is of utmost importance for the purchasing decision.



Here are some points to keep in mind if you want to be a leader in the bc data philippines market and in the minds of your consumers.



Pay attention to the channels


Many brands want to be present on each and every digital channel that exists, but at the end of the day they don't have the capacity or time to attend to them properly. It's essential to have only those that you can give the necessary attention to, where your clients can focus and communicate without waiting days for you to pay attention to them.

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The optimal response times are solved as follows: WhatsApp from 0 to 20 minutes, email in less than 2 hours, Facebook Messenger between 0 and 20 minutes and your Facebook comments in less than 30 minutes, especially if it is an advertisement; however, on Instagram comments are expected between 0 and 60 minutes, while on its messaging service in less than 30 minutes; and not to mention Twitter, which is so immediate that any late message and response will only be forgotten.



Always remember, the brand that answers first and in a good way is the one that usually wins the customer; and social networks have become more efficient than a visit to your point of sale or a phone call.


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Correct automation + customization


Automating everything, or not doing it at all, can be a risk for properly serving your customers. Free automation tools can often be unflattering and cause your customers' interest to simply fade away, so we recommend that you consider those tools that can provide you with the greatest value and that you take the time to customize them appropriately.



Also, keep in mind that digital support should be as personalized as possible and that it is necessary to detect your client's precise needs in order to provide appropriate solutions.



Also, if you are asked for very specific information about your products or services, it is important to have a digital brochure or flyer on hand with the appropriate size so that you can send it and show off to your clients.



Scripts for your marketing staff and team


We recommend that you consider a script with the necessary information about your product or service, so that your entire work team can provide the correct information accurately and quickly .


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FAQs


Within your own scripts, you can include the frequently asked questions (FAQs) that you have already identified from your leads, so that they can be immediately deployed in your automations or so that your virtual network manager knows how to correctly handle the information.



Optimizing your customer service, digital channels and website as best as possible ensures a greater return on loyalty and closeness with your customers, elevating your brand to the maximum.




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