Looking back at the 2019 Email and Data Marketing Congress: the conferences.
Posted: Thu Dec 05, 2024 10:51 am
The Email and Data Marketing Congress took place on Tuesday, March 26 at the Lyon Convention Center. A day rich in discussions on Emailing, Data and Marketing. Marketing professionals met to discover the latest trends.
Email Marketing Congress
Given the quality and richness of the program, it was difficult to choose between workshops and conferences. Here, I present what I learned from the different conferences I was able to attend.
Summary
Valorizing and protecting your data in Big Data projects
Speaker: Maître Luc-Marie AUGAGNEUR, Legal Fiducial.
GDPR will soon be celebrating its first birthday. We have never heard so much about personal data as this year.
But Maître Augagneur offered us a different approach to the processing of data, personal or not: how to give value to the data we collect on a daily basis and how can we protect it?
The image used seems very relevant to me: refining the data, to move from raw data to data that has value.
Once data is collected and anonymized, it can have not buy cyprus telemarketing data only marketing value, but also legal value. Here are some ways to enhance and protect your data:
Add value through intellectual property rights on data.
Enhance the structure of the database and protect it by copyright.
Data is information that does not belong to anyone, but it can be protected and secured through business confidentiality.
So, it is very important to think carefully about the use, security and possibly the value that can be made of a database, from the moment it is created.
How does Citroën optimize its contact plan with Data?
Speaker: Nicolas GAJIC, Citroën France.
For a company like Citroën, customer monitoring and relations are major challenges, which are not simple, due to the multiplicity of actors and services that make up the brand. Since 2014, Citroën has invested in a user-centric transformation via their verified review platform "Citroën Advisor" and the personalization of their email communication.
To achieve more personalized communication, Citroën had to solve two problems :
Information systems that were not connected to each other . Including different routing systems that generated too much marketing pressure.
A vehicle view , the customer is identified by a license plate.
The data teams focused on these two problems in order to create a single customer repository, based on a customer vision (and not a vehicle vision) in order to have a 360-degree view.
Email Marketing Congress
Given the quality and richness of the program, it was difficult to choose between workshops and conferences. Here, I present what I learned from the different conferences I was able to attend.
Summary
Valorizing and protecting your data in Big Data projects
Speaker: Maître Luc-Marie AUGAGNEUR, Legal Fiducial.
GDPR will soon be celebrating its first birthday. We have never heard so much about personal data as this year.
But Maître Augagneur offered us a different approach to the processing of data, personal or not: how to give value to the data we collect on a daily basis and how can we protect it?
The image used seems very relevant to me: refining the data, to move from raw data to data that has value.
Once data is collected and anonymized, it can have not buy cyprus telemarketing data only marketing value, but also legal value. Here are some ways to enhance and protect your data:
Add value through intellectual property rights on data.
Enhance the structure of the database and protect it by copyright.
Data is information that does not belong to anyone, but it can be protected and secured through business confidentiality.
So, it is very important to think carefully about the use, security and possibly the value that can be made of a database, from the moment it is created.
How does Citroën optimize its contact plan with Data?
Speaker: Nicolas GAJIC, Citroën France.
For a company like Citroën, customer monitoring and relations are major challenges, which are not simple, due to the multiplicity of actors and services that make up the brand. Since 2014, Citroën has invested in a user-centric transformation via their verified review platform "Citroën Advisor" and the personalization of their email communication.
To achieve more personalized communication, Citroën had to solve two problems :
Information systems that were not connected to each other . Including different routing systems that generated too much marketing pressure.
A vehicle view , the customer is identified by a license plate.
The data teams focused on these two problems in order to create a single customer repository, based on a customer vision (and not a vehicle vision) in order to have a 360-degree view.