Theory of Constraints: How to Get Rid of Weak Areas That Are Pulling You Down
Posted: Wed Jan 29, 2025 6:29 am
Theory of Constraints: How to Get Rid of Weak Areas That Are Pulling You Down
Whether you are a business owner or a department manager, you always strive for one logical goal - to grow. Now even Growth Hacking is gaining popularity, or the concept of growth hacking, in which a business constantly generates and tests ideas and ways to implement them.
By the way, before we forget. If it is important for you to stay in touch with your turkey whatsapp list team and understand who is doing what and what the status of the projects is, try our new product - Megaplan Workspaces . Find out how your team is doing without meetings and conference calls! Take a look at the department workspace to understand the results. Look at the business through the eyes of your colleagues. But let's get back to the topic of weak areas and limitations.
But there is a ceiling everywhere, and you can't grow indefinitely. Limitations can be imposed by market capacity, potential audience size, team limits, and much more. For example, if you are heavily investing in marketing and promotion, and your sales team lacks resources, growth will still face a serious limitation.
This means that in order to ensure stable business growth or manage projects competently, it is important not so much to focus on the growth tools themselves, but to find and remove limitations.
To find problem areas and get rid of them, Israeli physicist and philosopher Eliyahu Goldratt came up with the "theory of constraints." Goldratt believed that a business can grow with existing capacities, but only with the proper use of resources.
The theory is based on systematicity, reasoning and the search for connections
Eliyahu Goldratt views any process as a chain of interconnected elements, in which constraints may appear. These constraints slow down not only specific stages of work, but the entire production process. According to his theory, the duty of every manager who manages these processes is to find the weak link and eliminate it. Otherwise, the company will continue to invest resources in growth, which will be unnoticed and wasted in one or more bottlenecks.
Let's imagine that we want steep business and revenue growth according to the Growth Hacking concept. To achieve this, the marketing department must generate new ideas weekly and test them cheaply, coming up with quick solutions.
And the marketing team is charged with these generations, KPI and quarterly bonuses depend on them. They come up with and implement chatbots, launch a referral program, make a new landing page with a feedback form integrated with the CRM system. But the developers, that is, those who implement these ideas, do everything very slowly, and out of nine hypotheses in a week they implemented a maximum of two.
If we imagine the generation and testing of hypotheses as a single process, then here we see the very stage that puts a spoke in the wheel and limits growth. No matter how much marketing comes up with hypotheses, due to slow implementation, ideas can become outdated, get lost and ultimately have little impact on business indicators. Let's look at the problem from the point of view of the theory of constraints.
Whether you are a business owner or a department manager, you always strive for one logical goal - to grow. Now even Growth Hacking is gaining popularity, or the concept of growth hacking, in which a business constantly generates and tests ideas and ways to implement them.
By the way, before we forget. If it is important for you to stay in touch with your turkey whatsapp list team and understand who is doing what and what the status of the projects is, try our new product - Megaplan Workspaces . Find out how your team is doing without meetings and conference calls! Take a look at the department workspace to understand the results. Look at the business through the eyes of your colleagues. But let's get back to the topic of weak areas and limitations.
But there is a ceiling everywhere, and you can't grow indefinitely. Limitations can be imposed by market capacity, potential audience size, team limits, and much more. For example, if you are heavily investing in marketing and promotion, and your sales team lacks resources, growth will still face a serious limitation.
This means that in order to ensure stable business growth or manage projects competently, it is important not so much to focus on the growth tools themselves, but to find and remove limitations.
To find problem areas and get rid of them, Israeli physicist and philosopher Eliyahu Goldratt came up with the "theory of constraints." Goldratt believed that a business can grow with existing capacities, but only with the proper use of resources.
The theory is based on systematicity, reasoning and the search for connections
Eliyahu Goldratt views any process as a chain of interconnected elements, in which constraints may appear. These constraints slow down not only specific stages of work, but the entire production process. According to his theory, the duty of every manager who manages these processes is to find the weak link and eliminate it. Otherwise, the company will continue to invest resources in growth, which will be unnoticed and wasted in one or more bottlenecks.
Let's imagine that we want steep business and revenue growth according to the Growth Hacking concept. To achieve this, the marketing department must generate new ideas weekly and test them cheaply, coming up with quick solutions.
And the marketing team is charged with these generations, KPI and quarterly bonuses depend on them. They come up with and implement chatbots, launch a referral program, make a new landing page with a feedback form integrated with the CRM system. But the developers, that is, those who implement these ideas, do everything very slowly, and out of nine hypotheses in a week they implemented a maximum of two.
If we imagine the generation and testing of hypotheses as a single process, then here we see the very stage that puts a spoke in the wheel and limits growth. No matter how much marketing comes up with hypotheses, due to slow implementation, ideas can become outdated, get lost and ultimately have little impact on business indicators. Let's look at the problem from the point of view of the theory of constraints.