Create Powerful Value Propositions with These Four Tools
Posted: Wed Jan 29, 2025 8:25 am
The way the second statement is phrased grabs your prospect's attention and makes them want to know more. All in less than three seconds.
Sounds simple, right? But the thing is, creating value propositions is hard if you don’t have the right tools. Here are four tools to help you create powerful value propositions.
Tool : Strategyzer's Value Proposition Canvas
The Value Proposition Canvas by Strategyzer is my absolute favorite. I've used it 100,500 times - in every company I've worked for, on paper, electronically, in Miro, and everywhere. It's a must-have slide for any strategy.
I find it valuable because it allows you to focus on what customers really, really want, helping you design solutions they’re willing to buy. Here’s what Strategyzer’s “Value Proposition Canvas” helps you do:
Client Profiles: You can create one unique canvas for each client profile. Let's say you supply equipment to a healthcare facility. You can create a client profile for administrators, doctors, nurses, and so on.
Easy to collaborate: Canvas is used in a collaborative workshop switzerland mobile database where representatives from all functions, such as support, sales, and marketing, are present. In this workshop, everyone must agree on what the customer profile should look like.
Visualization: I like that this diagram allows us to clearly visualize the work the client wants done, the benefits they want to achieve, and the pain they are experiencing.
Product-Market Fit: It allows you to adjust your value proposition based on research and insights so you can work to improve your product-market fit.
Sounds simple, right? But the thing is, creating value propositions is hard if you don’t have the right tools. Here are four tools to help you create powerful value propositions.
Tool : Strategyzer's Value Proposition Canvas
The Value Proposition Canvas by Strategyzer is my absolute favorite. I've used it 100,500 times - in every company I've worked for, on paper, electronically, in Miro, and everywhere. It's a must-have slide for any strategy.
I find it valuable because it allows you to focus on what customers really, really want, helping you design solutions they’re willing to buy. Here’s what Strategyzer’s “Value Proposition Canvas” helps you do:
Client Profiles: You can create one unique canvas for each client profile. Let's say you supply equipment to a healthcare facility. You can create a client profile for administrators, doctors, nurses, and so on.
Easy to collaborate: Canvas is used in a collaborative workshop switzerland mobile database where representatives from all functions, such as support, sales, and marketing, are present. In this workshop, everyone must agree on what the customer profile should look like.
Visualization: I like that this diagram allows us to clearly visualize the work the client wants done, the benefits they want to achieve, and the pain they are experiencing.
Product-Market Fit: It allows you to adjust your value proposition based on research and insights so you can work to improve your product-market fit.