Do you trust the people you recommend? The Impact of Influencers on Black Friday.
Posted: Thu Jan 30, 2025 4:01 am
Want to find out what makes influencer marketing the strategic differentiator that your Black Friday campaign needs? Then you're in the right place!
In 2024, it's no longer news to anyone that Black Friday has become one of the most anticipated events of the year. What started as a day focused belarus email list solely on discounts in online retail has also expanded to physical and digital scenarios, generating a significant increase in sales volume in practically all sectors.
But, between us, is a good discount still enough to attract consumers at this time of year?
In a land of “BLACK FRAUD”, those who gain trust with REAL DISCOUNTS are KING ! And it is precisely in creating real and authentic connections with the public that influencer marketing comes into play.
The Role of the Influencer on Black Friday
Let's face it: whoever has never bought something because they saw "so-and-so" using it on social media, throw the first stone! And it is exactly this capacity for influence that turns digital influencers into key players for brands at the time when they are completely ready to buy.
Influencers participate in conversations naturally, without interruptions from the brand's advertising. It's about the ability to create a bridge between the consumer and the brand, adding that human touch that an email marketing campaign or an OOH campaign would have a hard time providing.
In 2024, it's no longer news to anyone that Black Friday has become one of the most anticipated events of the year. What started as a day focused belarus email list solely on discounts in online retail has also expanded to physical and digital scenarios, generating a significant increase in sales volume in practically all sectors.
But, between us, is a good discount still enough to attract consumers at this time of year?
In a land of “BLACK FRAUD”, those who gain trust with REAL DISCOUNTS are KING ! And it is precisely in creating real and authentic connections with the public that influencer marketing comes into play.
The Role of the Influencer on Black Friday
Let's face it: whoever has never bought something because they saw "so-and-so" using it on social media, throw the first stone! And it is exactly this capacity for influence that turns digital influencers into key players for brands at the time when they are completely ready to buy.
Influencers participate in conversations naturally, without interruptions from the brand's advertising. It's about the ability to create a bridge between the consumer and the brand, adding that human touch that an email marketing campaign or an OOH campaign would have a hard time providing.