Analyze data and know your customers
Posted: Thu Jan 30, 2025 4:10 am
These have long been recognized as useful systems, and many companies have already introduced them. However, managing the data of existing customers is not the end. It is only by utilizing that data that the original effect is realized. Also, communication with existing customers is not something that only the employees in charge should think about. It is necessary to share data within the company and think about what effective measures are throughout the company.
For example, if you are running a store business, visualizing bahamas telegram database and sharing various data such as store visit history, frequency of visits, purchase unit price, purchased products, e-mail newsletter viewing records, survey results, etc., will lead to the consideration and implementation of optimal approach measures. In addition to basic information on existing customers such as attributes, it is important to accumulate "data obtained from customers purchasing a company's products or using a service."
In order to get to know your customers, you may share the image of your customers from each perspective, or conduct a survey of your customers, and find that the results are "completely different" from what you imagined.
For example, have you ever experienced a situation where the image of your company's customers as seen by executives and managers who have little opportunity to interact with customers was different from the image of your customers as seen by the sales department or marketing department that actually deals with customers
on a daily basis? By accumulating various data in a CRM system, analyzing and sharing it within the company, you can verify hypotheses that were previously based on imagination or on-site sensations, or create new hypotheses. As a result, you can take measures that anticipate future customer behavior. By analyzing data in this way, you can see what is needed for one-to-one communication.
For example, if you are running a store business, visualizing bahamas telegram database and sharing various data such as store visit history, frequency of visits, purchase unit price, purchased products, e-mail newsletter viewing records, survey results, etc., will lead to the consideration and implementation of optimal approach measures. In addition to basic information on existing customers such as attributes, it is important to accumulate "data obtained from customers purchasing a company's products or using a service."
In order to get to know your customers, you may share the image of your customers from each perspective, or conduct a survey of your customers, and find that the results are "completely different" from what you imagined.
For example, have you ever experienced a situation where the image of your company's customers as seen by executives and managers who have little opportunity to interact with customers was different from the image of your customers as seen by the sales department or marketing department that actually deals with customers
on a daily basis? By accumulating various data in a CRM system, analyzing and sharing it within the company, you can verify hypotheses that were previously based on imagination or on-site sensations, or create new hypotheses. As a result, you can take measures that anticipate future customer behavior. By analyzing data in this way, you can see what is needed for one-to-one communication.