Manage existing customer data and share it within the company
Posted: Thu Jan 30, 2025 4:20 am
Implemented retention marketing for EC site members. The planned products were so popular that they sold out in 2 months!
Alpen Rose Co., Ltd. specializes in the manufacture and sale of natural cosmetics and hair care products, and also operates its own stores. The company manufactures and sells "La Casta," a natural cosmetic brand that uses organic plants.
"La Casta" is sold not only in directly managed stores but also on an e-commerce website, and the company decided to launch a CRM system to "provide the same customer service online as in directly managed stores." First, they started to strengthen their e-commerce website and web communications, but the e-mail newsletter distribution function built into the e-commerce system was not able to send e-mails with content appropriate for each customer.
First, we built a CRM environment to enable bahrain telegram database one-to-one communication. We introduced Synergy! and started by transferring the measures we had been using up until then, such as email newsletters and birthday emails.
[Analyze data and know your customers]
After analyzing purchasing data from an e-commerce site, we realized there was a strong need to encourage first-time buyers to make a second purchase.
[Segment existing customers and take the optimal approach]
We targeted first-time buyers and implemented an approach to encourage them to make a second purchase. There were two main approaches. To encourage first-time buyers to make repeat purchases, we introduced a step-by-step email system that conveyed the appeal of the brand through email, and we planned to sell a set of shampoo refills and a special bottle.
For the first approach, step emails, a total of four emails were sent to first-time buyers. As a result, the response was very good, with a click rate of 40% for the first email and 50% for the second email, and there were also conversions, which generated cheers of joy.
The second approach, a sales plan to sell a set of refills and a special bottle, sold out in two months, despite the fact that they had prepared so much stock that it seemed like it would take about a year to sell out.
Soon after launching their retention marketing-themed CRM, they were able to achieve amazing results.
Alpen Rose Co., Ltd. specializes in the manufacture and sale of natural cosmetics and hair care products, and also operates its own stores. The company manufactures and sells "La Casta," a natural cosmetic brand that uses organic plants.
"La Casta" is sold not only in directly managed stores but also on an e-commerce website, and the company decided to launch a CRM system to "provide the same customer service online as in directly managed stores." First, they started to strengthen their e-commerce website and web communications, but the e-mail newsletter distribution function built into the e-commerce system was not able to send e-mails with content appropriate for each customer.
First, we built a CRM environment to enable bahrain telegram database one-to-one communication. We introduced Synergy! and started by transferring the measures we had been using up until then, such as email newsletters and birthday emails.
[Analyze data and know your customers]
After analyzing purchasing data from an e-commerce site, we realized there was a strong need to encourage first-time buyers to make a second purchase.
[Segment existing customers and take the optimal approach]
We targeted first-time buyers and implemented an approach to encourage them to make a second purchase. There were two main approaches. To encourage first-time buyers to make repeat purchases, we introduced a step-by-step email system that conveyed the appeal of the brand through email, and we planned to sell a set of shampoo refills and a special bottle.
For the first approach, step emails, a total of four emails were sent to first-time buyers. As a result, the response was very good, with a click rate of 40% for the first email and 50% for the second email, and there were also conversions, which generated cheers of joy.
The second approach, a sales plan to sell a set of refills and a special bottle, sold out in two months, despite the fact that they had prepared so much stock that it seemed like it would take about a year to sell out.
Soon after launching their retention marketing-themed CRM, they were able to achieve amazing results.