Further reading: How to Start Using a Subject Line Tester and Boost Your Open Rates
Posted: Sat Dec 07, 2024 3:40 am
Nurture leads
Now that your leads are on the right lists, it's time to engage them with personalized email sequences.
Create a series of compelling emails with Brevo’s email builder in advance. Start with a free email template or design your emails from scratch.
Add your pre-crafted emails as steps in the workflow.
Set time delays between actions so leads receive emails at the right intervals. You may set up a follow-up email to be sent a few days later if the lead hasn't opened the initial email yet.
Use branching logic (If/Else conditions) to trigger email sequences based on a lead's interaction. If a lead interacts with a specific email, they can be moved to a different, more targeted sequence.
an exmaple of a welcome email to a new lead
Designing a new email in Brevo
Pro tip: If you have a large email list, it makes sense to A/B test your campaigns. Experiment with different subject lines, messaging, or email designs to optimize your campaigns.
A/B testing feature in Brevo for email subject lines and content
A/B testing in Brevo
4. Score leads
You can easily implement lead scoring by adding a lebanon telephone number data few steps to your existing workflows.
Go to Contacts > Settings > Contact Attributes and create a new custom attribute named SCORE.
Determine which lead interactions signal buyer intent (e.g. email opens, website visits, content downloads).
Within your automation workflow, add an If/Else condition for one of the actions you identified.
If a lead fulfills the condition (e.g. opens an email), add a step to increase their "SCORE" by a designated amount (e.g. 5 points).
Automatically move leads who reach a designated score to a "qualified leads" list. Notify your sales team for timely follow-up. If not, continue nurturing leads with tailored content until they can be qualified as SQLs.
Lead scoring automated workflow in Brevo
Lead scoring in Brevo
5. Distribute hot leads
Once your lead scoring system identifies "sales-ready" leads, connect them with your sales team for prioritization and personalized outreach.
In Brevo, set up an automation to instantly notify a sales rep when a contact passes lead qualification. Simply add a step to your lead scoring workflow. When a lead is qualified, this step will automatically create a new task.
Automatically create a CRM task in Brevo
Triggering task creation within the automated workflow
Choose from task categories like email, call, or to-do. Be sure to include relevant notes for a smooth handover.
Now that your leads are on the right lists, it's time to engage them with personalized email sequences.
Create a series of compelling emails with Brevo’s email builder in advance. Start with a free email template or design your emails from scratch.
Add your pre-crafted emails as steps in the workflow.
Set time delays between actions so leads receive emails at the right intervals. You may set up a follow-up email to be sent a few days later if the lead hasn't opened the initial email yet.
Use branching logic (If/Else conditions) to trigger email sequences based on a lead's interaction. If a lead interacts with a specific email, they can be moved to a different, more targeted sequence.
an exmaple of a welcome email to a new lead
Designing a new email in Brevo
Pro tip: If you have a large email list, it makes sense to A/B test your campaigns. Experiment with different subject lines, messaging, or email designs to optimize your campaigns.
A/B testing feature in Brevo for email subject lines and content
A/B testing in Brevo
4. Score leads
You can easily implement lead scoring by adding a lebanon telephone number data few steps to your existing workflows.
Go to Contacts > Settings > Contact Attributes and create a new custom attribute named SCORE.
Determine which lead interactions signal buyer intent (e.g. email opens, website visits, content downloads).
Within your automation workflow, add an If/Else condition for one of the actions you identified.
If a lead fulfills the condition (e.g. opens an email), add a step to increase their "SCORE" by a designated amount (e.g. 5 points).
Automatically move leads who reach a designated score to a "qualified leads" list. Notify your sales team for timely follow-up. If not, continue nurturing leads with tailored content until they can be qualified as SQLs.
Lead scoring automated workflow in Brevo
Lead scoring in Brevo
5. Distribute hot leads
Once your lead scoring system identifies "sales-ready" leads, connect them with your sales team for prioritization and personalized outreach.
In Brevo, set up an automation to instantly notify a sales rep when a contact passes lead qualification. Simply add a step to your lead scoring workflow. When a lead is qualified, this step will automatically create a new task.
Automatically create a CRM task in Brevo
Triggering task creation within the automated workflow
Choose from task categories like email, call, or to-do. Be sure to include relevant notes for a smooth handover.