2. Interest
In this stage, potential customers are actively researching options. They’ll express interest in educational resources, such as webinars, whitepapers, etc.
As they learn more, they’ll start weighing you against oman mobile phone numbers database competitors. Make this process easy for them by producing side-by-side comparisons, featuring your products on a review website, and offering interactive demos or free trials.
Creating an effective sales email sequence can also guide your customers through the sales funnel, gradually moving them from interest to the final purchase.
3. Intent
Here, potential buyers have moved from just considering a purchase to showing strong signals they're ready to buy. They might have some lingering doubts, so address this head-on.
Use case studies to boost confidence, establish social proof, and demonstrate how your solution has delivered results. Offer a demo of your product or a free consultation to showcase its value.
4. Purchase
If a buyer has reached this stage, they've decided your product or service is the answer. However, the deal isn't quite closed yet.
This is your moment to remove any final barriers and reassure the customer. You might add a FAQ section to address potential concerns about future support, terms and warranties, the payment process, and delivery timelines.
Note: Customer journeys rarely follow the same neat path. They may revisit stages, jump back and forth, or get stuck for a time. Your sales funnel needs to be adaptable enough to account for this non-linear behavior.
Sales funnel examples
Your sales funnel depends on your business model and sales strategy. Here are two sales funnel examples for inbound and outbound strategies.
Inbound sales funnel
The inbound sales funnel is about attracting potential customers who are already seeking solutions or information related to what you offer.
This type of funnel thrives on a strong partnership between marketing and sales teams. Marketing focuses on generating interest through high-value content. Then sales takes over to guide prospects through their decision-making journey.
