Complete Guide: Everything you need to know to define your company's personas
Posted: Sat Feb 01, 2025 10:40 am
Creating a brand persona is one of the key points for your marketing strategies to be successful. It is through this process that all the rest of the planning will be built. Do you want to better understand the importance of defining your brand personas and how to do it?
Then continue reading this post.
If you are already involved in marketing planning, carrying out tasks to improve your brand's digital presence and have already done the minimum amount of research on the subject, you must have already come across the term Persona . Today we will better understand the importance of this process, what types of persona your company needs to define and how to do all this, in a practical and objective way.
WHAT IS PERSONA
A persona is the construction of a semi-fictional personality of your buyers, which will guide content creation and Digital Marketing. The more details you add to this character, the more fluid and consistent the other Marketing tasks will be.
When we think of our target audience as a real person, with all belarus telegram screening their particularities, it becomes easier to establish an appropriate language and create specific and segmented content in a much more humanized way.
Persona example: specific, refers to a semi-fictional human being
Ana is 38 years old, a lawyer and works in her own office in Novo Hamburgo, Rio Grande do Sul. She lives in Campo Bom with her family: husband and two daughters. On weekends, she enjoys outdoor activities. Ana has a very busy life, but she likes to take care of her body by swimming twice a week and cultivates the habit of reading daily.
For this work to have good results, it is important that the persona is built based on real data from your current consumers, or through public research that is related to your desired customer profile.
WHAT IS THE DIFFERENCE BETWEEN PERSONA AND TARGET AUDIENCE?
The two concepts are similar, but they do not have the same meaning. It is possible to work with both scenarios within your marketing strategies.
The idea of a target audience is much broader and more generic, and will give you a guide to segment your audience, direct communications and even create new products.
When we talk about target audience, we are referring to a group of people with common characteristics. Whereas, when we talk about persona , we are referring to a probable human being, taking into account their feelings, preferences and habits, which makes this process much more humanized and personalized.
Then continue reading this post.
If you are already involved in marketing planning, carrying out tasks to improve your brand's digital presence and have already done the minimum amount of research on the subject, you must have already come across the term Persona . Today we will better understand the importance of this process, what types of persona your company needs to define and how to do all this, in a practical and objective way.
WHAT IS PERSONA
A persona is the construction of a semi-fictional personality of your buyers, which will guide content creation and Digital Marketing. The more details you add to this character, the more fluid and consistent the other Marketing tasks will be.
When we think of our target audience as a real person, with all belarus telegram screening their particularities, it becomes easier to establish an appropriate language and create specific and segmented content in a much more humanized way.
Persona example: specific, refers to a semi-fictional human being
Ana is 38 years old, a lawyer and works in her own office in Novo Hamburgo, Rio Grande do Sul. She lives in Campo Bom with her family: husband and two daughters. On weekends, she enjoys outdoor activities. Ana has a very busy life, but she likes to take care of her body by swimming twice a week and cultivates the habit of reading daily.
For this work to have good results, it is important that the persona is built based on real data from your current consumers, or through public research that is related to your desired customer profile.
WHAT IS THE DIFFERENCE BETWEEN PERSONA AND TARGET AUDIENCE?
The two concepts are similar, but they do not have the same meaning. It is possible to work with both scenarios within your marketing strategies.
The idea of a target audience is much broader and more generic, and will give you a guide to segment your audience, direct communications and even create new products.
When we talk about target audience, we are referring to a group of people with common characteristics. Whereas, when we talk about persona , we are referring to a probable human being, taking into account their feelings, preferences and habits, which makes this process much more humanized and personalized.