What you should consider when creating how-to videos

[nishat741]

how-to videos
How-to videos are a more in-depth and longer video format that walks the viewer through all the steps needed to complete an action. This type of video can be longer, typically ranging from 2 to 10 minutes . Combined with visual, text or audio instructions, how-to videos give the viewer clear and precise instructions - step by step. This makes such videos powerful at all stages of the marketing process.

How-to videos have been very popular and established online for many years. They work well on your website, on social networks, especially YouTube, but also in emails.



Research and draft common questions that you can answer during the video.
Keep your video simple so that the instructions are easy to follow – the steps should be arranged in a logical order.
Build trust with your audience and highlight expertise.
Add keywords to the title and include a description bosnia and herzegovina whatsapp data that you know will give the video good SEO performance when you consider your target audience.
Don't be afraid to add an enticing thumbnail to ensure people actually click to watch the video.
“Selling” shouldn’t be the video’s top priority. How-to videos have an educational (and engaging) purpose.
promo videos
This type of video serves the purpose of promoting something. It can be a piece of content, a product, a service, or even the brand itself. Promo videos should be short and work best in the attraction phase . Keep them between 30 and 60 seconds long and think of them as a kind of movie trailer for your business.

Since promo videos are particularly short and have a high entertainment value, they perform very well on many modern social media platforms - they can also be used profitably in advertisements or emails.



What you should consider when creating promo videos:
The video must be short.
Work it out in writing beforehand and practice your message.
Make the video look natural and avoid giving the impression of being staged at all costs.
The focus should be on emotions.
Make it a teaser – don't give away all the potential at once, i.e. make your audience curious to know more.
Don’t be afraid to engage the audience with music in the video.
Always add a meaningful call to action so that the video actually leads to what you are promoting.
But don't overdo it! Exaggeration can be useful and desirable, but it must be clearly understood as such. Test your work beforehand to see whether the intention is correctly conveyed.