B2B sales with CRM – use the system to your advantage
Posted: Sun Feb 02, 2025 4:38 am
Although B2B companies often have fewer important customers to manage, customer management plays just as important a role as B2C companies. Data on both existing and potential customers must therefore be collected and stored in order to answer questions such as: How do your customers interact with your content? What is the best way to contact them? Accurate knowledge of this information is essential for smooth interactions with your customers. A CRM system helps you to manage all important data efficiently and always keep track of it. In this article, we will explain how you can use such a system to the advantage of your company.
The most important aspects of a CRM system
Customer relationship management basically encompasses ecuador whatsapp data all measures that serve to maintain relationships with existing and potential customers. The aim of this approach is to optimize customer loyalty and the acquisition of new customers by providing personalized content and individual support. To achieve this goal, information and data from customers are required that provide information about their behavior and lead status . This is exactly where the CRM system comes into play: It stores all relevant customer data and makes it available centrally. This makes it easier to track interactions with customers and evaluate data. The decision is then made on this basis as to how to proceed with a customer. There are various CRM systems on the market, but they are generally based on the same four pillars. These four pillars are:
Analytical CRM : It is used to analyze customer and transaction data. It also often includes a reporting function and dashboards that clearly display the results.
The operational CRM : This is where all the functions that employees need to get in touch with a customer or prospective customer come together. These include, for example, functions that enable the creation of an offer, making phone calls or adding an address to a campaign's distribution list.
Communicative CRM : This part of the CRM system is responsible for managing and optimizing customer contacts. Customer service is usually particularly involved here, as it is the department that comes into direct contact with customers.
Collaborative CRM : The data of a CRM system can be made accessible to several partners at the same time. For example, suppliers or service providers can also access certain areas of the CRM system.
The most important aspects of a CRM system
Customer relationship management basically encompasses ecuador whatsapp data all measures that serve to maintain relationships with existing and potential customers. The aim of this approach is to optimize customer loyalty and the acquisition of new customers by providing personalized content and individual support. To achieve this goal, information and data from customers are required that provide information about their behavior and lead status . This is exactly where the CRM system comes into play: It stores all relevant customer data and makes it available centrally. This makes it easier to track interactions with customers and evaluate data. The decision is then made on this basis as to how to proceed with a customer. There are various CRM systems on the market, but they are generally based on the same four pillars. These four pillars are:
Analytical CRM : It is used to analyze customer and transaction data. It also often includes a reporting function and dashboards that clearly display the results.
The operational CRM : This is where all the functions that employees need to get in touch with a customer or prospective customer come together. These include, for example, functions that enable the creation of an offer, making phone calls or adding an address to a campaign's distribution list.
Communicative CRM : This part of the CRM system is responsible for managing and optimizing customer contacts. Customer service is usually particularly involved here, as it is the department that comes into direct contact with customers.
Collaborative CRM : The data of a CRM system can be made accessible to several partners at the same time. For example, suppliers or service providers can also access certain areas of the CRM system.