Pro blog, disadvantages to take into account
Posted: Sat Dec 07, 2024 4:55 am
At this point in the article, I know you're convinced that starting a professional blog is a great idea. And you're not wrong. However, let's get our feet back on the ground. Having a business blog also has its share of drawbacks .
No SEO, no results
Let's be blunt: if you don't optimize your blog posts, there's no point in writing them .
You may find me harsh. I just want you to realize the reality. The Internet is flooded with content. When you do a search, you find millions of results. Believe me, Internet users very rarely go past the third page. Bottom line: if your article doesn't appear in the top positions, no one is going to stumble upon it by chance . The only people who will know about it will be your community on social networks or your mailing list.
And you understood it well, the whole interest of a professional blog is based on attracting traffic to your site to have new leads and new customers.
It is therefore essential to know the basics canada whatsapp number data of natural referencing before embarking on the creation of a professional blog. Fortunately, there are many resources (free and paid) on the subject so that you can learn how to do it. Otherwise, there are professionals who can optimize your articles for you. In short, it is a problem if you leave SEO aside but this disadvantage can easily be circumvented.
A company blog takes time
A blog post has a much longer lifespan than any other content on the internet (if it is well optimized). However, it is not a way of communicating that can bring you results in a few days. It is a long-term bet . And I know that for some people, this is a major drawback. Feeding and promoting a professional blog requires time and personal investment .
A blog should be updated regularly
Don't imagine that you can write one article per year and get exponential results. It doesn't work like that! Obviously, the regularity is less drastic than on social networks. One article per month, or even every two months, is more than enough to start. Despite everything, it requires work, involvement and a content strategy . If you want to see results and find new customers thanks to your blog, you can't write tiny, barely documented articles. Even good SEO won't help you ( we'll come back to that right after ).
By creating a blog for your business, you are committing ( mainly to yourself ) to publishing content regularly to feed it, help your ideal client and increase traffic to your site.
SEO requires patience
After writing an article that is relevant to your audience and optimized, it is up to the search engines to get going. And then, it is no longer in your hands. You are not able to act on the speed with which the robots will analyze your text and make it appear in the results . Sometimes, a few days are enough. More often, you have to wait several weeks.
Moreover, your blog's SEO won't happen after a single article ( unless you wrote an article for a very specific niche ). SEO is much more than just text optimization! You also need to create links to other articles on your blog and make people want to stay on your site. All of this will show the robots that they can trust your site. Without this, your articles will not be well positioned.
No SEO, no results
Let's be blunt: if you don't optimize your blog posts, there's no point in writing them .
You may find me harsh. I just want you to realize the reality. The Internet is flooded with content. When you do a search, you find millions of results. Believe me, Internet users very rarely go past the third page. Bottom line: if your article doesn't appear in the top positions, no one is going to stumble upon it by chance . The only people who will know about it will be your community on social networks or your mailing list.
And you understood it well, the whole interest of a professional blog is based on attracting traffic to your site to have new leads and new customers.
It is therefore essential to know the basics canada whatsapp number data of natural referencing before embarking on the creation of a professional blog. Fortunately, there are many resources (free and paid) on the subject so that you can learn how to do it. Otherwise, there are professionals who can optimize your articles for you. In short, it is a problem if you leave SEO aside but this disadvantage can easily be circumvented.
A company blog takes time
A blog post has a much longer lifespan than any other content on the internet (if it is well optimized). However, it is not a way of communicating that can bring you results in a few days. It is a long-term bet . And I know that for some people, this is a major drawback. Feeding and promoting a professional blog requires time and personal investment .
A blog should be updated regularly
Don't imagine that you can write one article per year and get exponential results. It doesn't work like that! Obviously, the regularity is less drastic than on social networks. One article per month, or even every two months, is more than enough to start. Despite everything, it requires work, involvement and a content strategy . If you want to see results and find new customers thanks to your blog, you can't write tiny, barely documented articles. Even good SEO won't help you ( we'll come back to that right after ).
By creating a blog for your business, you are committing ( mainly to yourself ) to publishing content regularly to feed it, help your ideal client and increase traffic to your site.
SEO requires patience
After writing an article that is relevant to your audience and optimized, it is up to the search engines to get going. And then, it is no longer in your hands. You are not able to act on the speed with which the robots will analyze your text and make it appear in the results . Sometimes, a few days are enough. More often, you have to wait several weeks.
Moreover, your blog's SEO won't happen after a single article ( unless you wrote an article for a very specific niche ). SEO is much more than just text optimization! You also need to create links to other articles on your blog and make people want to stay on your site. All of this will show the robots that they can trust your site. Without this, your articles will not be well positioned.