Create your unique selling proposition statement
Posted: Sat Dec 07, 2024 4:58 am
Your USP statement is divided into three sections:
What does your business do?
Who are you doing this for?
What is your unique identity?
You need to ecuador mobile phone number describe what your brand does in a few words. It doesn’t matter if you go overboard at first. Write what comes to mind and edit the results as you wish.
Once you have done that, you need to describe your customer persona, which you should have by now. Finally, explain all the benefits your customer gets from buying from you or using your service/product.
Examples of good USPs include:
Nordstrom : “Nordstrom, Inc. is a leading fashion retailer offering attractive clothing, shoes, and accessories for men, women, and children. Since 1901, we have been committed to providing the best possible customer service and improving every day.”
Nike : “Bringing inspiration and innovation to every athlete in the world. If you have a body, you’re an athlete.”
FedEx : “If that’s the case, it’s going to be there overnight.”
Starbucks : “Expect more than coffee”
Domino's Pizza : "You'll get hot, fresh pizza delivered to your door in 30 minutes or less—or for free."
Here are some tips for writing an effective USP statement:
Don’t be generic. Make sure your USP is different from your competitors. Your USP should be memorable and concise.
Write your USP with your audience in mind. This will help you make sure it resonates with your target audience. It may not seem easy, but it will give you great results.
USP Examples
To get a little more specific, here are some examples of unique selling propositions that have revolutionized certain industries. They may help you better understand how a few sentences can completely change the way your business is perceived:
Tech Industry: Apple – “Think Different”
Retail Industry: IKEA – “To create a better everyday life for the greatest number of people”
Service Industry: WooCommerce – “The most customizable e-commerce platform for building your online business.”
What lessons can you learn?
There is no “one-size-fits-all” way to write a USP. As you can see, some of the greatest USPs are only one or two sentences long. You can show people what makes your business unique in a concise way. All you need is some creativity and some time to think.
Of course, there are some psychological factors that play a role in these USPs. If you know how to connect with people, you will succeed.
What does your business do?
Who are you doing this for?
What is your unique identity?
You need to ecuador mobile phone number describe what your brand does in a few words. It doesn’t matter if you go overboard at first. Write what comes to mind and edit the results as you wish.
Once you have done that, you need to describe your customer persona, which you should have by now. Finally, explain all the benefits your customer gets from buying from you or using your service/product.
Examples of good USPs include:
Nordstrom : “Nordstrom, Inc. is a leading fashion retailer offering attractive clothing, shoes, and accessories for men, women, and children. Since 1901, we have been committed to providing the best possible customer service and improving every day.”
Nike : “Bringing inspiration and innovation to every athlete in the world. If you have a body, you’re an athlete.”
FedEx : “If that’s the case, it’s going to be there overnight.”
Starbucks : “Expect more than coffee”
Domino's Pizza : "You'll get hot, fresh pizza delivered to your door in 30 minutes or less—or for free."
Here are some tips for writing an effective USP statement:
Don’t be generic. Make sure your USP is different from your competitors. Your USP should be memorable and concise.
Write your USP with your audience in mind. This will help you make sure it resonates with your target audience. It may not seem easy, but it will give you great results.
USP Examples
To get a little more specific, here are some examples of unique selling propositions that have revolutionized certain industries. They may help you better understand how a few sentences can completely change the way your business is perceived:
Tech Industry: Apple – “Think Different”
Retail Industry: IKEA – “To create a better everyday life for the greatest number of people”
Service Industry: WooCommerce – “The most customizable e-commerce platform for building your online business.”
What lessons can you learn?
There is no “one-size-fits-all” way to write a USP. As you can see, some of the greatest USPs are only one or two sentences long. You can show people what makes your business unique in a concise way. All you need is some creativity and some time to think.
Of course, there are some psychological factors that play a role in these USPs. If you know how to connect with people, you will succeed.