Reward loyal contacts
Posted: Wed Feb 12, 2025 7:16 am
sales recovery automation for ecommerce
The workflow begins by identifying contacts who have a specific tag and a score less than or equal to five.
The specific tag is the one you assigned to people who signed up more than a month ago but have never made a single purchase. We’ll call this tag “inactive.”
Now let's move on to points: Let's say everyone who subscribes to your list starts with 20 points and loses one every time they don't interact with an email. Eventually, some will end up with five or fewer points.
Now that you have found the inactive contacts, you turkey phone number list can send a specific campaign to win them back. If they don't click on your offer on the first day, they will automatically receive a second email.
If they continue to ignore it, the workflow will remove them from the list.
But if they interact with your email instead, their “inactive” tag is removed and the workflow ends.
A customer visits your online store, adds a few products to their cart, gets to the checkout and…disappears.
If you run an e-commerce, you know how frustrating this situation is.
What are the reasons for this behavior? Maybe he changed his mind, found a better price, or simply forgot to complete the purchase.
There are many reasons, but what you can do is use marketing automation to reduce cart abandonment and increase conversions.
The workflow begins by identifying contacts who have a specific tag and a score less than or equal to five.
The specific tag is the one you assigned to people who signed up more than a month ago but have never made a single purchase. We’ll call this tag “inactive.”
Now let's move on to points: Let's say everyone who subscribes to your list starts with 20 points and loses one every time they don't interact with an email. Eventually, some will end up with five or fewer points.
Now that you have found the inactive contacts, you turkey phone number list can send a specific campaign to win them back. If they don't click on your offer on the first day, they will automatically receive a second email.
If they continue to ignore it, the workflow will remove them from the list.
But if they interact with your email instead, their “inactive” tag is removed and the workflow ends.
A customer visits your online store, adds a few products to their cart, gets to the checkout and…disappears.
If you run an e-commerce, you know how frustrating this situation is.
What are the reasons for this behavior? Maybe he changed his mind, found a better price, or simply forgot to complete the purchase.
There are many reasons, but what you can do is use marketing automation to reduce cart abandonment and increase conversions.