There are many reasons. First of all, there is the distraction factor , typical of those who buy online. An unexpected phone call, coffee spilling from the moka pot, the courier ringing the doorbell (a twist of fate!), work-related chores... You name it. Here, your e-commerce site has little to do with it and the distracted buyer should not be slow to return, if not immediately, then after a few days.
The game gets more complicated when your ecommerce site itself is the cause of abandonment . Design and user experience issues are always the order of the day, but beware even the most demanding shoppers. Here are the reasons that could most discourage your online customers:
cart abandonment rate on google analytics
Major ecommerce management platforms, such as Shopify , Magento albania phone number list or Woocommerce allow you to review uncompleted orders and abandoned carts directly from your control panel. If this is your case and you want to recover abandonments immediately, you could integrate your ecommerce with an email marketing software such as GetResponse and automatically send emails for abandoned carts .
Learn more about Ecommerce Automation solutions here >
Why Shopping Cart Abandonment Happens During Online Shopping
The ones we have seen so far are examples and data that are as curious as they are surprising. But before understanding how to prepare an email for abandoned cart recovery, it is good to understand why all this happens . What drives the customer to run away?
Emails to recover abandoned carts
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