Workflow for automated contact segmentation

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GetResponse lets you track whether your emails are opened, whether links within them are clicked, and which campaigns convert the most. Based on this information, you can then categorize your subscribers and create personalized offers or content that is in line with their interests.

For example, you can segment subscribers who purchased a product on Easter Sunday or Black Friday and create targeted offers just for them, based on their previous purchases .

But that’s not all: GetResponse also lets you assign a lead score to track who is most engaged with your campaigns. This lead score will be displayed next to every contact in your email list.

ClickFunnels

In ClickFunnels you can also assign tags and take advantage of segmentation features, a bit like what we saw before in GetResponse.

Using tags like location, age, or gender, you can austria phone number list use the ClickFunnels drop-down menu to segment specific people on your list.

Once you have segmented your subscribers, you can then add them to a sales funnel or target them with a campaign.

For example, in the image below, I created a precise segmentation of contacts who have seen a certain step of a funnel and the last activity dates back to a specific date:

clickfunnels segmentation options
Unlike GetResponse though, ClickFunnels does not track how engaged each subscriber is .

It also doesn’t allow you to add GDPR consent fields to its signup forms, which could cause problems if you’re marketing in EU countries, where it’s mandatory.