Keep spam complaints below 0.3%.
Posted: Thu Feb 13, 2025 3:23 am
Given the potential impact on the success of your future email marketing campaigns , it is crucial to be fully informed about these upcoming changes and understand what steps are necessary to avoid having too many problems with your email marketing efforts in 2024.
The good news? You don't have to wait until 2024 to fine-tune your strategies. We're here to guide you every step of the way!
Gmail and Yahoo Authentication 2024: What's Changing
First, let's briefly review the changes proposed by Gmail and Yahoo and what impact they will have:
Sending emails with a custom domain. Instead of using free domains like in the sender address.
Email authentication with DKIM and DMARC.
Allow easy one-click cancellation and honor macedonia phone number list cancellation requests within two days.
It’s worth noting that these changes have long been best practices for improving your email deliverability and keeping emails out of spam . The only difference is that they’ve now become mandatory .
Who is interested?
While Google clearly specifies that bulk senders are “those who send more than 5,000 messages to Gmail addresses in a day,” Yahoo! does not fully explain its definition.
Those who send fewer than 5,000 messages to Gmail addresses in a day can skip one-click unsubscribe, DMARC, and opt for SPF or DKIM only.
However, to be on the safe side, we recommend that all email marketers – regardless of list size or sending frequency – adhere to these rules.
The good news? You don't have to wait until 2024 to fine-tune your strategies. We're here to guide you every step of the way!
Gmail and Yahoo Authentication 2024: What's Changing
First, let's briefly review the changes proposed by Gmail and Yahoo and what impact they will have:
Sending emails with a custom domain. Instead of using free domains like in the sender address.
Email authentication with DKIM and DMARC.
Allow easy one-click cancellation and honor macedonia phone number list cancellation requests within two days.
It’s worth noting that these changes have long been best practices for improving your email deliverability and keeping emails out of spam . The only difference is that they’ve now become mandatory .
Who is interested?
While Google clearly specifies that bulk senders are “those who send more than 5,000 messages to Gmail addresses in a day,” Yahoo! does not fully explain its definition.
Those who send fewer than 5,000 messages to Gmail addresses in a day can skip one-click unsubscribe, DMARC, and opt for SPF or DKIM only.
However, to be on the safe side, we recommend that all email marketers – regardless of list size or sending frequency – adhere to these rules.