Transparency opens up reflections
Posted: Sat Dec 07, 2024 6:29 am
As I told you in the introduction, more and more consumers need a brand to be transparent before making a purchase . We want to know who we are giving our money to. We want to know what it will be used for. Showing your ideal customers a clean bill of health reassures them and earns their trust. Of course, this means forgetting the lies. We remain honest even if we do not share our entire business model . No need for greenwashing, value-washing and all the other terms that can be attached to "washing".
In addition to being reassuring, your transparency will bring another positive point to your target and your company: your content will fuel reflections . For their part, you will bring them another way of considering a subject. You will give them new elements to rely on and refer to. Your content will answer their questions and allow them to find solutions that they may not have considered. For your part, the point of view of your ideal customers will help you see things from a new angle . Thanks to their feedback (which is still the most valuable food for any company), you will be able to improve or modify your products/services and create new ones to meet the needs and expectations of your target.
Transparency brings co-construction . And if you include your ideal customers at the heart of your entrepreneurial project, there is no reason why your business should not work.
You share your point of view, your convictions but also your cambodia whatsapp mobile phone number list real life and your contradictions as an ecologist. You show that you are not perfect in your approach despite your ecological radicalism. Is it important for you to show the "real" Béné, in all authenticity? Why?
Quite simply because ecological perfection does not exist , so I have no interest in pretending that I am perfect. Showing "that I am not perfect" is not even a desire or a strategy on my part... But when we talk about ecology and we have "radical" statements that go beyond the somewhat "mainstream" vision of ecology, the audience / people expect a lot from us when they probably don't do the same at home .
I think that authenticity and transparency are a necessity , both from a purely educational point of view to show that no one is perfect (especially on Instagram where we can quickly be subjected to injunctions) and to show that behind the committed and activist Instagram accounts, there are real humans who also struggle with their cognitive dissonances , like everyone else.
Your Instagram account continues to grow. Would you say that your authenticity and transparency about your positions are the reason for this?
Haha, I would like to know that too! I think that there is a growing awareness about ecology/feminism, etc. and that many Internet users are looking for solutions. I try to offer food for thought and solutions to "green" one's lifestyle, factually and without taboos , and try to bring ideas to apply both in one's individual sphere and on a collective scale. So I think there is something for everyone and all stages of the ecological journey...
In addition to being reassuring, your transparency will bring another positive point to your target and your company: your content will fuel reflections . For their part, you will bring them another way of considering a subject. You will give them new elements to rely on and refer to. Your content will answer their questions and allow them to find solutions that they may not have considered. For your part, the point of view of your ideal customers will help you see things from a new angle . Thanks to their feedback (which is still the most valuable food for any company), you will be able to improve or modify your products/services and create new ones to meet the needs and expectations of your target.
Transparency brings co-construction . And if you include your ideal customers at the heart of your entrepreneurial project, there is no reason why your business should not work.
You share your point of view, your convictions but also your cambodia whatsapp mobile phone number list real life and your contradictions as an ecologist. You show that you are not perfect in your approach despite your ecological radicalism. Is it important for you to show the "real" Béné, in all authenticity? Why?
Quite simply because ecological perfection does not exist , so I have no interest in pretending that I am perfect. Showing "that I am not perfect" is not even a desire or a strategy on my part... But when we talk about ecology and we have "radical" statements that go beyond the somewhat "mainstream" vision of ecology, the audience / people expect a lot from us when they probably don't do the same at home .
I think that authenticity and transparency are a necessity , both from a purely educational point of view to show that no one is perfect (especially on Instagram where we can quickly be subjected to injunctions) and to show that behind the committed and activist Instagram accounts, there are real humans who also struggle with their cognitive dissonances , like everyone else.
Your Instagram account continues to grow. Would you say that your authenticity and transparency about your positions are the reason for this?
Haha, I would like to know that too! I think that there is a growing awareness about ecology/feminism, etc. and that many Internet users are looking for solutions. I try to offer food for thought and solutions to "green" one's lifestyle, factually and without taboos , and try to bring ideas to apply both in one's individual sphere and on a collective scale. So I think there is something for everyone and all stages of the ecological journey...