Click rate (ctr): indicates the percentage of users who interact with links within the email, reflecting the level of engagement.
Conversion rate: Reveals how many recipients complete the desired action, being a key indicator of success.
Using tools such as Google Analytics or specialized platforms such as HubSpot allows you to obtain detailed data on the performance of your campaigns. These metrics not only help evaluate results, but also offer insights to make strategic adjustments that continually improve open, click and conversion rates.
Constant monitoring and analysis of these metrics switzerland mobile phone number ensures that each campaign is more effective than the last, optimizing both the content and the overall impact of your messages.
Understand what response you expect
A good email shouldn't just be a one-way message; it must invite an action or response from the recipient. Before writing your email, ask yourself: what do I hope to achieve with this message?
Defining the response you are looking for will allow you to design a more effective email, with a clear purpose that guides the user towards the desired action. This can be:
a direct response to the email.
Click a link for more information.
Fill out a form, schedule a meeting or download a resource.
Thinking about this bidirectionality not only improves the clarity of your emails, but also reinforces the interaction with your audience, creating a more personalized and meaningful experience.
Outlook for b2b email marketing towards 2025
2025 benchmark in b2b email marketing. Emerging trends and strategies, such as advanced personalization, dynamic segmentation, automation and mobile optimization, are trends that are gaining more strength every year.
Success does not lie in blindly following them, but in adapting them to the specific needs of your industry and audience. Every message, design and campaign must be built with intention, aligned with the expectations and challenges of your prospects.
B2B email marketing remains a powerful channel and, with a well-thought-out strategy, can be the key to building strong relationships, building trust, and reaching new levels of success in your campaigns.
