Meet Dxp What’s The Difference

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Today, A Cms Rests At The Heart Of Everything Digital Publishers Need To Orchestrate Their Content Journeys. It Also Empowers Critical Marketing Functions, Such As: Layering In Personalization And Segmentation For Different Audiences Monetizing And Activating Advertising Campaigns A/b Testing Headlines And Messaging To Optimize Engagement And Impact.

But A Modern Cms Can Do So Much More. It Has Become A Platform china mobile phone number resource For Managing Entire Digital Experiences. Cms, Between A Content Management System And A Digital Experience Platform? As Part Of An Expanding Set Of Digital Capabilities, Analyst Groups (Including Gartner And Forrester) Coined The Term Dxp To Characterize Software Technologies That Aggregate All The Necessary Capabilities For Building And Delivering Digital Experiences.



These “digital Experiences” Refer To The Overall Interactions And Engagements Users Have With A Brand Or Organization Across Digital Platforms. A Cms Is One Piece Of That Puzzle. But So Are Customer-data Platforms, Personalization Tools, Digital Asset Managers, Ai Integrations, And Other Martech Solutions. There Are Thousands Of Cms Offerings, Each Designed To Fit Various Communication Use Cases And Needs.