What are the most suitable channels and social networks for your company during this period?

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One of the biggest challenges brands face during a global crisis is knowing when and how to adjust their digital marketing strategies. That’s why it’s more important than ever to listen to your audience during this uncertain time.

Social listening is a great place to start: it allows you to gain deeper insight into the discussions surrounding your brand, as well as the industry and community at large.

By keeping your finger on the pulse of the conversation and applying these learnings to your final approach, your social media strategy can position your brand as a thoughtful, organic, and valuable participant in the conversation.

But there are some other precautions to take to get good results on your social profiles – find out more in the next topic!

5 tips to adjust your social media strategy now
Getting good results in this dynamic moment requires effort, patience jordan mobile database and a lot of attention to the scenario. Start by looking at these questions:

1) Communicate how your operations are working
Update your company information on the steps you are taking to keep your employees and customers safe and well-served:

Changes in opening hours;
New service channels;
Delivery formats for your products and services, among others.
Remember that Facebook allows your business to pin any of these changes to the top of your page.

2) Offer value to customers and leads
Provide relevant content designed to provide paths and solutions at this time. Use frequently asked questions as a starting point and highlight articles on your corporate blog that provide information within your area of ​​expertise.

Among the actions in your social media strategy, consider providing space for live or video discussions, lectures and online seminars through the resources available on each platform.