Digital marketing metrics – SEO

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There are numerous digital marketing metrics to measure the success of your project. One of the main methods is to examine your SEO metrics.

Fortunately, there are several tools available that provide practical and comprehensive reports. They allow you to monitor these digital marketing metrics without any hassle.

Learn more: Data in Digital Marketing: discover what makes your strategy successful
Google Search Console and Google Analytics are good examples. Not only are they free to use, they also provide most of the data your business needs. So check out the main digital marketing metrics related to SEO below:

30) SEO Traffic
Organic traffic is what your business gets by appearing on search engine results pages (SERPs). You want your website to rank by using keywords relevant to your niche.

That’s why it’s essential to track your organic traffic . This way, you saudi arabia mobile database can monitor how many people are visiting your website as a result of your SEO efforts.

Landing Page Measurement : It’s important to track traffic to landing pages. Why? Because that’s how you can determine where to improvise. So if your company has some of its pages ranking on page 1 and others on page 4, you know that you need to optimize the pages that are ranking poorly. Plus, if you’re using different strategies, you’ll have a better idea of ​​which strategies are working best and which aren’t;
Measuring your geographic location : It’s also essential to keep track of where your organic traffic is coming from. This is useful when your SEO efforts are aimed at targeting certain geographic locations. It also helps if your business plans to expand into new markets.
31) Keyword Ranking
Take note of which keywords your business wants to rank for. From there, use that data to improve your SEO strategy.

Learn more: Keyword vs. Content Search Intent
It’s a good practice to capitalize on your current success. After all, if your company’s website ranks in the top 10 for high-converting keywords, continue to use them in your blogs and campaigns.

So keep monitoring to ensure this positioning.

32) Link building
This process of getting links from other websites to your own website helps drive referral traffic and increase domain authority.

Learn more: B2B Link Building Strategies That Actually Work
After all, Google’s algorithms are complex. They’re always evolving. However, backlinks remain an important factor for search engines in determining which sites rank for which keywords.