Main Digital Marketing KPIs
Posted: Sat Feb 22, 2025 9:02 am
There are a number of KPIs being used in the market – and many of them certainly have some applicability for your company.
But not all of them are useful. Furthermore, companies often choose to monitor many Digital Marketing KPIs simultaneously. This means they spend more effort on monitoring them than on achieving the goal itself, as we discussed in the previous topic.
That's why we've separated the main Digital Marketing KPIs that every company – no matter what its area of activity – should monitor:
1) Lead Generation
The more leads your company generates, the more sales opportunities it has – fact.
The secret here is to know how to wisely use the efforts of your Marketing and Sales teams in managing and processing these leads.
Therefore, it is important to know how to qualify them correctly and belarus mobile database deliver the right content and approaches at the right time.
Good lead management in your company ensures the right balance between generated leads and converted leads. So you need to monitor this closely. Therefore, analyze:
New monthly leads/prospects
This is a widely used Digital Marketing metric that indicates the number of new leads acquired in the past month. A new lead could be someone who signs up for a free trial or creates an account on your online retail website.
Monitoring lead generation metrics month over month suggests whether your marketing efforts are moving in the right direction.
Qualified leads per month
Monitoring the number of qualified leads shows whether your marketing campaigns are effectively targeting targeted leads or just generating traffic that is not your target audience.
Prospects who have the potential to become a paying customer can be categorized into three groups:
MQL – Marketing Qualified Leads : leads that the marketing team has evaluated and decided to forward to the sales team;
SAL – Sales Accepted Leads : Prospects that the sales team has accepted and will follow up on;
SQL – Sales Qualified Leads : Leads that salespeople consider to be potential customers, prompting focused attention and moving leads further into the sales cycle.
But not all of them are useful. Furthermore, companies often choose to monitor many Digital Marketing KPIs simultaneously. This means they spend more effort on monitoring them than on achieving the goal itself, as we discussed in the previous topic.
That's why we've separated the main Digital Marketing KPIs that every company – no matter what its area of activity – should monitor:
1) Lead Generation
The more leads your company generates, the more sales opportunities it has – fact.
The secret here is to know how to wisely use the efforts of your Marketing and Sales teams in managing and processing these leads.
Therefore, it is important to know how to qualify them correctly and belarus mobile database deliver the right content and approaches at the right time.
Good lead management in your company ensures the right balance between generated leads and converted leads. So you need to monitor this closely. Therefore, analyze:
New monthly leads/prospects
This is a widely used Digital Marketing metric that indicates the number of new leads acquired in the past month. A new lead could be someone who signs up for a free trial or creates an account on your online retail website.
Monitoring lead generation metrics month over month suggests whether your marketing efforts are moving in the right direction.
Qualified leads per month
Monitoring the number of qualified leads shows whether your marketing campaigns are effectively targeting targeted leads or just generating traffic that is not your target audience.
Prospects who have the potential to become a paying customer can be categorized into three groups:
MQL – Marketing Qualified Leads : leads that the marketing team has evaluated and decided to forward to the sales team;
SAL – Sales Accepted Leads : Prospects that the sales team has accepted and will follow up on;
SQL – Sales Qualified Leads : Leads that salespeople consider to be potential customers, prompting focused attention and moving leads further into the sales cycle.