Creation of supporting content to cover long-tail queries on financial institutions' products and services, specific financial terms, and to provide deeper and more detailed explanations of financial situations. Emphasis on quality internal linking across the site. financial websites incorporated into info articles on given topics - 44 pages in total. Coverage of queries with lower business relevance, but with huge searches. Thanks to its high visibility, the section serves to significantly increase the visibility of the MONETA brand even outside of common banking topics and is one of the significant sources of organic website traffic (in 2021 it brought more than 7% of total organic traffic to the website). Bank and insurance company codes Section with landing pages for each bank and insurance company code.
Coverage of a wide range of queries in TOP positions - in many cases in the form of a featured snippet , i.e. in the so-called zero position. Lower relevance, but again a significant branding effect and source of traffic. Technical features Featured snippets Focus on queries with the potential to earn featured snippets (bank codes) and optimize existing Belgium Mobile Database landing pages in content sections to earn featured snippets. Effect: out of the total visibility of 43,000 keywords in CZ, 1,000 keywords are in position zero. This is more than 2% coverage in featured snippets .
The total monthly search volume of these keywords in Google search engine is almost 300,000, according to Ahrefs. Structured data FAQ An extension that significantly improves the appearance of search results in Google's SERP. Using this structured data, it is possible to provide the necessary information to the user already in the SERP, but it can also attract users to the website and optimize CTR. Moneta.cz was the first in the banking sector to implement this extension on its product pages. The competition is also gradually starting to add this extension. The implementation led to an increase in CTR and thus an increase in traffic to product pages.