Competitor analysis using Google search engine

mahmud220 · Post by **mahmud220** » Sat Feb 22, 2025 9:24 am

Source: Competitor Domains (Ahrefs) 3. When analyzing the competition, we first focused on the SEO techniques used by our client's competitors, such as where they generate traffic from and what share of traffic their websites have on Google. Then we had to think about how we could "beat" the competition in the SERP field . And that's why we asked ourselves the following questions: Does the competitor's article come with relevant or related topics and questions that we could use? Which articles or new topics can we provide additional or more up-to-date information on ? What is the search intent that search engines associate with a given topic, and can we tailor our articles to match the search or user intent ? What does the SERP of our competitor's website look like ?

How can we edit our articles to make them more attractive and readable than those produced by our competitors? What are the competitors' steps in the area of link building and website optimization ? Source: Google SERPs 4. Website audit As part of the website audit, we ultimately focused not on the competition, but on our client's website. We analyzed Belize Mobile Database content, onpage, offpage, and technical SEO . Thanks to this, we knew exactly what we could and could not influence with various SEO measures on the website . We also explored other ways to achieve the set goal and meet key performance indicators. As we have already mentioned, our hands were tied in most cases.

We continued to focus on the client's blog. Implementation: Content Types and Creation Then it was time to execute our strategy. First, we created a content strategy and decided on the following content types and goals: search content – keyword coverage and achieving greater visibility, incoming content – the opportunity to establish cooperation with bloggers and generate natural backlinks, content highlighting – increasing awareness of the client's brand, content tracking (added a little later) – creating posts on social networks. And how did we create the content?