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A weekly competition for specific products

Posted: Sat Feb 22, 2025 9:38 am
by mahmud220
In our aforementioned color trio, by Zdeněk Staňek among the first posts. We supported this post on Instagram with paid advertising, thanks to which we achieved high numbers. We also promoted this competition on the Instagram account on Zdeněk Staňek's Facebook page and again chose the form of page post boost with a click on the competition post on Instagram. Collaborate with influencers Our next step was to reach out to relevant influencers and offer them a barter deal. We were looking for influencers who base their Instagram communication on home design, are interested in home furnishings, build or remodel their homes, or are interested in a healthy lifestyle with an emphasis on healthy, quality sleep. In the first stages, we chose the method of reaching out to nano influencers who have a very close and intense relationship with their fans.

Achieve high engagement, and are not afraid to collaborate with a brand that is currently unknown on Instagram. During these collaborations, our numbers increased by dozens thanks to these specific influencers. Slowly but steadily, our numbers grew thanks to these collaborations, and within the first month of the brand's existence on Instagram, we reached Bosnia and Herzegovina Mobile Database almost 300 followers. We reached a stage where we could start reaching out to micro-influencers . From the second month until now, we have recorded more than 10 requests for cooperation from the influencers themselves. The influencers began to notice the client themselves, which boded well for the results. Don't neglect offline communication However, we did not choose only online channels to reach out and gain new fans.

Another part of our strategy was to reach out to existing and loyal customers of the Zdeněk Staněk brand. We created paper flyers that we sent to the client and asked them to include one in each ordered package. The flyer informed about the newly established Instagram account, where customers can find inspiration, product information and news. We continue to grow Since the summer, Zdeněk Staněk's Instagram account has gained over 1,150 followers and more are coming. Starting a new Instagram account from scratch is challenging, but not impossible. The key is to define your unique competitive advantages and build your communication around them . Tips for learning in PPC In the field of marketing, it is necessary to follow the latest trends, news and constantly educate yourself.