The third reason may make sense at first glance

[mahmud220]

This means that even if they create a perfect spot, its final appearance is uniform and it no longer matters whether it comes to a bridge, a skyscraper, or a historic building with baroque elements. And this is precisely what leads to the creation of the disjointed, aesthetically gloomy environment as we know it. Marketing is basically a battle for the customer's attention. And since a person is exposed to up to ten thousand advertisements every day , it is necessary to increase the number of spots, make them more flashy and visible. The increase in the price of attention is forcing the creation of advertisements to be more "meta" - i.e. to focus on quantity rather than quality. However, this view has its shortcomings. The abundance of advertisements can easily cause cognitive overload .

Blunted perception subsequently increases the chance that no one will remember your spot . Arguments that it doesn't matter because we perceive the message subconsciously do not hold up. Most research on Bulgaria Mobile Database this topic contradicts itself. Experts do not even agree on the very existence of the phenomenon of subliminal perception . Don't be fooled by James Vicary's "famous" study from the 1950s. He supposedly used subliminal stimuli to increase popcorn and Coca-Cola sales in movie theaters. However, the data he measured was completely fabricated , and Vicary eventually admitted to his fraud. Using visual pollution as a marketing strategy is unethical, dangerous, and practically unfounded. Visual smog: How to get out of it The problem behind all three of the described causes has a relatively clear solution.

It is necessary to create a universal framework that will allow creative teams to combine advertising spots with their environment so that the resulting composition does not disrupt the aesthetic impression. Fortunately, the theory resonates very well with practice. Most European countries are already taking legislative steps against visual smog, and the Czech Republic is one of the most prominent players. Prague, for example, has banned tarpaulins, posters and other advertising media in the city center. In the near future, the application of this approach will be extended to other parts of the metropolis. Restrictions are also being prepared in Pilsen , Brno and dozens of other cities. One of the biggest activists in the fight against visual smog in our country is graphic designer Veronika Rút Fullerová .