How to Use SERP Features to Increase Traffic
Posted: Sat Dec 07, 2024 8:45 am
What are SERP Features?
Google’s SERPs (Search Engine Results Pages) are constantly evolving. When you search for something today, it’s unlikely that the results page will only return ten blue links.
With the ever-increasing amount of information on the internet, it is becoming increasingly difficult to provide the best and most relevant content. SERP features are Google’s way of presenting the most relevant information to users as quickly as possible.
When you type “SEO” into Google, you’ll see ads, featured snippets, top stories, local maps, related questions, and more. You’ll probably have to scroll about a third of the way down the page before you reach the first organic result on the page.
Why are SERP Features important?
We all know that ranking number one is important for SEO united-kingdom telephone number data but how can you ensure that your website has a higher chance of appearing as a SERP feature if the top third of the page is being used by other sites that are being picked up by Google’s various SERP features?
That’s why it’s crucial to know what SERP features are available for your keywords to determine how much value they’ll add to your SEO efforts. For example, is there a local pack that could boost your sales? Or is there a bunch of paid ads that mean your organic efforts will be pushed halfway down the SERP, potentially hurting your traffic?
This is where AccuRanker's tracking of SERP features can help you.
How can you target SERP Features?
Now that we have a little understanding of what SERP features are, what is the best way to target them?
One way is to supplement your SEO strategy with a keyword ranking checker like AccuRanker . Our software shows you what SERP features are available for your target keywords, such as a featured snippet or paid ads that could increase or decrease your organic traffic.
It’s then possible to check the keywords and optimize them to target the SERP features that are useful to you. For example, you might be an agency that has a client with a lot of local businesses that sell flowers and you want to appear as the top result in the local pack when people search for a local flower delivery shop, such as “online flower delivery Cambridge.”
target SERP Features
With a keyword ranking checker like AccuRanker, you can quickly identify which keywords contain a local pack and then see your current rankings. You can then optimize the content to improve its rankings for target keywords and track your progress with our intuitive and easy-to-use software – increasing your client’s chances of appearing in a local pack.
What’s more, AccuRanker allows users to filter by local results, track keyword history, and automatic reports that can be sent to clients showing how close your SEO efforts are to voice search results.
If you haven’t already, sign up for a 14-day free trial with AccuRanker . No credit card details required!
To help, we've compiled a list of the various SERP features, explaining what they are, why they're important, and some optimization tips.
START YOUR SUBSCRIPTION
Featured Snippet
Featured Snippet
What are Featured Snippets?
Featured snippets are designed to provide the most relevant answer to a search query in the most direct way possible. They can appear in different forms, including paragraphs, bulleted or numbered lists, and tables, but the most common is the paragraph.
Also known as position zero, these snippets always appear at the top of page one, above all organic results, but still below paid ads. The information is usually pulled directly from a source that is in the top five organic results on the SERP.
Why are Featured Snippets important?
Including your site in featured snippets can increase traffic and visibility. Featured snippets are crucial when it comes to voice search as they will most likely be read out loud .
How do you optimize for Featured Snippets?
Optimizing for a featured snippet can be difficult, but it is possible if you take certain steps, such as focusing on natural speech, using long-tail keywords, and building strong link authority. The best way to increase your chances of appearing as a featured snippet is to make sure your content answers a question. This can include long-tail keywords as questions in your H2 headings, followed by a paragraph, and using a list or table to answer a specific question makes it easier for Google to crawl your site, resulting in a featured snippet.
You can learn more about how to achieve a featured snippet and optimize it for voice search in our article and infographic.
Local Package
Local Pack - shows up when a search query has local intent
What are Local Packages?
Local packs typically appear when a search query has a local intent. This feature is useful for local businesses because the results are based on where the searcher is, such as "near me," or a location they're looking for, such as a city name. Local packs appear as a map near your location, with three results listed below. The map includes pins showing the location of each result, while each result includes more information, such as the address, hours of operation, and ratings.
Why are Local Packages important?
This feature may not bring a lot of traffic to a website, but it is likely to bring customers to your location. Studies show that 50% of local searches on mobile result in a call or visit to the business within 24 hours. Voice search on mobile is becoming increasingly popular, especially for local intent searches. Finally, local packs take up more space on mobile devices than on desktop.
How do you optimize for Local Packages?
The most obvious factor that affects this feature is your location and proximity to the searcher. You need to make sure that your Google My Business information is accurate and up-to-date. Having a mobile-friendly website with a good site structure also affects your chances of ranking in local results .
Remember – reviews matter! Google takes into account the number of reviews as well as your business’s rating on Google.
Google’s SERPs (Search Engine Results Pages) are constantly evolving. When you search for something today, it’s unlikely that the results page will only return ten blue links.
With the ever-increasing amount of information on the internet, it is becoming increasingly difficult to provide the best and most relevant content. SERP features are Google’s way of presenting the most relevant information to users as quickly as possible.
When you type “SEO” into Google, you’ll see ads, featured snippets, top stories, local maps, related questions, and more. You’ll probably have to scroll about a third of the way down the page before you reach the first organic result on the page.
Why are SERP Features important?
We all know that ranking number one is important for SEO united-kingdom telephone number data but how can you ensure that your website has a higher chance of appearing as a SERP feature if the top third of the page is being used by other sites that are being picked up by Google’s various SERP features?
That’s why it’s crucial to know what SERP features are available for your keywords to determine how much value they’ll add to your SEO efforts. For example, is there a local pack that could boost your sales? Or is there a bunch of paid ads that mean your organic efforts will be pushed halfway down the SERP, potentially hurting your traffic?
This is where AccuRanker's tracking of SERP features can help you.
How can you target SERP Features?
Now that we have a little understanding of what SERP features are, what is the best way to target them?
One way is to supplement your SEO strategy with a keyword ranking checker like AccuRanker . Our software shows you what SERP features are available for your target keywords, such as a featured snippet or paid ads that could increase or decrease your organic traffic.
It’s then possible to check the keywords and optimize them to target the SERP features that are useful to you. For example, you might be an agency that has a client with a lot of local businesses that sell flowers and you want to appear as the top result in the local pack when people search for a local flower delivery shop, such as “online flower delivery Cambridge.”
target SERP Features
With a keyword ranking checker like AccuRanker, you can quickly identify which keywords contain a local pack and then see your current rankings. You can then optimize the content to improve its rankings for target keywords and track your progress with our intuitive and easy-to-use software – increasing your client’s chances of appearing in a local pack.
What’s more, AccuRanker allows users to filter by local results, track keyword history, and automatic reports that can be sent to clients showing how close your SEO efforts are to voice search results.
If you haven’t already, sign up for a 14-day free trial with AccuRanker . No credit card details required!
To help, we've compiled a list of the various SERP features, explaining what they are, why they're important, and some optimization tips.
START YOUR SUBSCRIPTION
Featured Snippet
Featured Snippet
What are Featured Snippets?
Featured snippets are designed to provide the most relevant answer to a search query in the most direct way possible. They can appear in different forms, including paragraphs, bulleted or numbered lists, and tables, but the most common is the paragraph.
Also known as position zero, these snippets always appear at the top of page one, above all organic results, but still below paid ads. The information is usually pulled directly from a source that is in the top five organic results on the SERP.
Why are Featured Snippets important?
Including your site in featured snippets can increase traffic and visibility. Featured snippets are crucial when it comes to voice search as they will most likely be read out loud .
How do you optimize for Featured Snippets?
Optimizing for a featured snippet can be difficult, but it is possible if you take certain steps, such as focusing on natural speech, using long-tail keywords, and building strong link authority. The best way to increase your chances of appearing as a featured snippet is to make sure your content answers a question. This can include long-tail keywords as questions in your H2 headings, followed by a paragraph, and using a list or table to answer a specific question makes it easier for Google to crawl your site, resulting in a featured snippet.
You can learn more about how to achieve a featured snippet and optimize it for voice search in our article and infographic.
Local Package
Local Pack - shows up when a search query has local intent
What are Local Packages?
Local packs typically appear when a search query has a local intent. This feature is useful for local businesses because the results are based on where the searcher is, such as "near me," or a location they're looking for, such as a city name. Local packs appear as a map near your location, with three results listed below. The map includes pins showing the location of each result, while each result includes more information, such as the address, hours of operation, and ratings.
Why are Local Packages important?
This feature may not bring a lot of traffic to a website, but it is likely to bring customers to your location. Studies show that 50% of local searches on mobile result in a call or visit to the business within 24 hours. Voice search on mobile is becoming increasingly popular, especially for local intent searches. Finally, local packs take up more space on mobile devices than on desktop.
How do you optimize for Local Packages?
The most obvious factor that affects this feature is your location and proximity to the searcher. You need to make sure that your Google My Business information is accurate and up-to-date. Having a mobile-friendly website with a good site structure also affects your chances of ranking in local results .
Remember – reviews matter! Google takes into account the number of reviews as well as your business’s rating on Google.