The newsletter: a way to stay in touch with your community
You've probably heard (or read) it dozens of times: the newsletter is a key element for your communication . By setting up an e-mailing strategy, you will send emails to a targeted list, in a thoughtful manner with a specific goal . There are as many goals as there are companies. It's up to you to define yours!
Writing a newsletter is a great way to stay in touch with your community. I find it to be a much more personal means of communication than social media or blog posts, for example. In my case, my newsletter allows me to open up more easily, to tell more details about the behind-the-scenes of my small business.
But before sending your first newsletter, you will need to build your subscriber list!
How to get subscribers to your newsletter?
The goal of a newsletter is to have targeted subscribers italy whatsapp number data interested in your business . There is no point in buying a list of unqualified emails. It will not help your business, quite the contrary. Have you ever received an email from a company that you did not know from Adam? What was your reaction? I am sure that you simply threw the email in the trash, like many of us. Don't forget that Internet users are constantly solicited: in their mailbox, on social networks or search engines. How do you convert someone who has never shown the slightest interest in your project? Ban the purchase of data . It is money wasted. And then, from May 25, a new European standard on data protection comes into force (we talk about it at the end of the article). Purchasing lists will clearly be a practice to forget!
So how do you get people to subscribe to your newsletter? There are several methods.
Install an insert on your site.
This is the basics. If someone visits your website, it means they are potentially interested in your business . A small newsletter subscription form on your homepage or in the sidebar is almost mandatory. Beware of pop-ups, windows that open automatically when you arrive on a page or after several minutes of browsing. This can be a bit aggressive for the Internet user.
