Your communication strategy will result in your communication plan . This document will be your roadmap. It will define your actions and their frequency, your media and your means (financial or human). As with your strategy, this plan will (and must) evolve with your project. You can also create a communication plan for a very specific event (launch of your brand/new product; change of direction of your company; inauguration; crowdfunding campaign, etc.).
Communication is an area where you can be creative. There are no limits. You can imagine anything to communicate around your project . However, there are means of communication that should not be overlooked, whatever your project.
5 means of communication to consider for your project
Social networks
In the age of the internet, it seems impossible to ignore social networks. Of course, some companies are not there. By choice. But they are an important lever to make your project known. Social japan whatsapp number data networks require significant regularity (at least 2 to 3 publications per week and per social network). This is why it is essential to choose the right social networks so as not to spread yourself too thin . There is no point in being everywhere. You know your persona, be present where they are. It is better to only be on 2/3 social networks but to be there fully . Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat etc. They all have their specificities, their uses, their codes. Learn to know them and use them correctly. If you have the time (or the financial means to hire someone to take care of it), you will be able to develop your presence on social networks over time .
Press relations
I told you last week, press relations are a lever that should not be neglected for your business ! Despite what one might believe, the press is still hugely read, watched and listened to. It is a huge pool of potential customers . The local or specialized press can bring you quite incredible benefits. Of course, it doesn't happen like that. Some journalists may come to you on their own. But rarely at your launch. At this time, you must contact the newspapers so that they talk about your project. How? By writing an impactful press release and press kit. These tools are essential for managing your press relations. But I'm not going to rewrite my previous article, I'll let you take a look.
