Without Properly Coordinating Those Processes, You’ll Likely Struggle To croatia phone number material Measure Or Repeat The Successful Outcomes Your Content Drives. Collaboration: The Job Of A Content Marketer Isn’t To Be Good At Content — It’s To Enable The Business To Be Good At Content. To Achieve That Goal, Content Must Be Collaborative With Responsibilities Shared Across Business Functions.
“scalability Only Happens Through An Effective, Collaborative Approach To Transforming Ideas Into Content And Content Into Experiences,” Robert Says. Content Before Containers: Marketers Are Trained To Create Content Based On The Platform And Channel Buckets To Fill. Yet This Approach Traps Content In A Single Context, Making It Harder To Repurpose Top-performing Assets Or Gain Production Efficiencies.
