Since your customers are in different

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Conditionals → better targeting → better engagement → improved deliverability
There’s no question that increased personalization leads to higher engagement, which improves your deliverability and inbox placement. Since you’re sending emails that are specifically targeted to a customer group based on specific actions, your automations will drive higher engagement with conditionals.
stages of the buyer cycle, creating conditional splits that send whatsapp number list emails based on where they are in the buying journey will help optimize your automations for engagement and help improve your deliverability.

Related: How to Use Email Journeys to Improve Deliverability

Re-engage subscribers at the right time
Re-engaging customers with a winback campaign is not a one size fits all strategy. Using conditional journey splits is a great way to target your winback campaigns depending on the engagement level! You can set up conditions in Hive that allow you to send emails depending on how frequently and how they engaged with recent emails. You can send emails catered to specific categories and past behaviour whether that’s not opening any of the most recent five emails, or opening one or two without clicking through, or a customer that’s purchased previously from your store. For example, if a customer hasn’t opened the last three to five emails, a simple “We miss you” email could do the trick. On the other hand, if a customer hasn’t been engaging for a longer period, it might be time to offer other incentives like a discount code. By using conditional splits you’ll be more likely to re-engage them and convert them back to an active subscriber.