Lesson learned: Don’t gatekeep

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discounts and value to your customers. Incorporate your loyalty program into the rest of your value-add marketing.

As a beauty brand, Chica Beauty’s social identity is extremely visual. With rich, bright imagery across each of their channels and a mix of user-generated content (UGC), they’ve established a consistent visual language for themselves that prioritizes its brand colors and imagery.

5 Best Social Media Rewards Campaigns article chica beauty instagram grid
Chica Beauty Instagram Grid
Chica Beauty’s brand imagery extends to their loyalty b2b email list program as well. Fitting perfectly with their website and social media channels, their rewards explainer page builds on the visual trends they’ve established on platforms like Instagram and TikTok, making it easy for them to combine social campaigns with others.

Chica Beauty incorporates social media actions into their loyalty program to drive engagement and build their following. While at the same time, customers can earn rewards for following on Instagram, sharing something on Facebook or posting a review.