The Best Order Fulfillment Companies For Ecommerce

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Hawke Media was able to use Google ads to tap into the purchase intent of Barstool’s massive online following to drive revenue. The brand had the search volume from its blog and online communities to become massively successful on the platform, and Hawke was able to deploy an advanced technique of Google campaign optimization called alpha-beta testing to focus campaign spend where the best return was while continuing to test new keywords and identify new growth opportunities for the brand. As a result, Hawke grew Barstool Sports return on ad spend 924% and e-commerce revenue 1082% over 3.5 years of service. Want to learn more about Google ads and find out if Hawke could be a good fit for your business? Fill out the free consultation form below, and one of our strategists will be in touch.



This article originally appeared in the HawkeMedia blog and has been published here with permission.


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How to get 90% open rates and a 10% revenue lift using Facebook Messenger and SMS
by
Steve Hutt
4 minute read
how-to-get-90%-open-rates-and-a-10%-revenue-lift-using-facebook-messenger-and-sms

You can’t go wrong with a good email campaign. And the same can be said with Facebook Messenger. But as great as email has been (and will continue to be), there’s just no way to see open rates reach past 80%.

This is where Facebook Messenger and SMS show their true beauty. With open rates that soar past 90% and extremely targeted campaigns and messaging, you can skyrocket your monthly revenue if you have a Facebook audience waiting to be engaged with. This is something we’ve seen ecommerce stores see using Octane AI, so we’re going to share some of those success secrets with you right now!