Many founders think that targeting horizontal markets, albania telemarketing list where a product meets the needs of a range of customers across different sectors of the economy, is best in terms of profits and success. But in the case of micro-SaaS products, often the vertical market is preferable.
If you target a vertical market, you’re focusing on the industry and looking for specific solutions to pain points found within that industry. A simple way to identify these common problems is to follow discussion groups online and on social media. By understanding what needs are evolving, you’ll be able to determine the common hurdles and whether you can solve any of them.
Look for a Growing Market with Similar Players
When you think you’ve come up with a viable idea, you must ensure there’s an existing market for it. You may feel like you should choose an entirely new product where there is currently no competition. But if you search for your product and nothing even vaguely similar pops up, it may be a sign that there’s no appetite for your product.
You will require some level of competition from similar players and a market you know will continue to grow. You can determine where your product will fit into the niche market.
