AB Testing: 10 Elements You Should Test on a Landing Page
Posted: Thu Mar 27, 2025 10:04 am
An effective landing page is one of the most valuable assets for conversions, whether in marketing or sales campaigns. However, there is no one-size-fits-all formula. The best way to find out what really converts your audience is through A/B testing. If you want to maximize the results of your landing pages, it is essential to test key elements to optimize every aspect of the user experience.
Here are the 10 essential elements you should test on your landing page to ensure top performance:
1. Headline
Your headline is the first thing visitors see when they phone number library land on your page, and it should grab their attention instantly. Test different variations, such as:
Changes in tone (more formal vs. more relaxed)
Clear benefits (what does your product/service solve?)
Short vs. Long Titles
A small change in your headline can have a huge impact on conversions.
2. Subtitle
The subheadline is where you can elaborate on the value proposition you presented in your headline. Test variations that clarify what you’re offering in a more descriptive or creative way. An effective subheadline can complement your headline and give visitors the incentive they need to continue on your page.
Here are the 10 essential elements you should test on your landing page to ensure top performance:
1. Headline
Your headline is the first thing visitors see when they phone number library land on your page, and it should grab their attention instantly. Test different variations, such as:
Changes in tone (more formal vs. more relaxed)
Clear benefits (what does your product/service solve?)
Short vs. Long Titles
A small change in your headline can have a huge impact on conversions.
2. Subtitle
The subheadline is where you can elaborate on the value proposition you presented in your headline. Test variations that clarify what you’re offering in a more descriptive or creative way. An effective subheadline can complement your headline and give visitors the incentive they need to continue on your page.