What is the role of the sales department?
Posted: Thu Mar 27, 2025 10:12 am
The main objective of the sales team, obviously, is to sell more. But the work of this sector requires other steps until a purchase is finalized. Check it out.
Understand the lead's needs
Before selling something to someone, you need to understand their needs. Only then will you be able to make a personalized offer that truly addresses your persona's pain point. The salesperson can use a CRM to organize their lead's information. Then, with each new interaction, it is possible to better understand how the company can help the user.
Negotiate with the user
By fully understanding the needs of the lead, it becomes telegram data easier to negotiate with the user and create a balance between price and offer. Only the salesperson can negotiate with the contact and work on the offer within the possibilities of each client, that is, marketing does not have the power to offer discounts or other special offers.
Close sales
In fact, there are some cases in which the lead arrives ready for conversion and quickly makes the purchase. But this is not the most common. The sales team also needs to know and work with the lead to do good business. When a conversion is made by the sales team, this does not mean that the credit goes only to this area. The marketing department also influences the achievement of these goals, so it should also be valued.
Thus, we can see that the work is divided between marketing, which invests in relationships, communication and education of the persona. The sales sector works on persuasion and negotiation, highlighting the product's differentials and convincing the lead to close the purchase at that moment.
How can vendarketing help?
Have you ever heard of the concept of vendarketing or smarketing? This strategy aims to align marketing and sales teams so that both become more productive and generate more revenue.
In this case, the two teams are extremely aligned. Marketing becomes responsible for generating conversion opportunities, and the sales area needs to make the most of these opportunities.
See some reasons to use vendarketing.
Improve customer experience;
align the discourse of both teams;
improve communication between both teams;
set joint and realistic goals;
have predictability;
calculate Return on Investment (ROI).
Thus, by establishing joint assignments between marketing and sales, the two sectors now have shared responsibilities and metrics , so there is no need to blame each other for failures, putting an end to this war.
Marketing is responsible for starting the lead journey and sales needs to close these opportunities. Therefore, when goals are met, both teams should be congratulated, and any drop in sales should be the responsibility of both departments.
Understand the lead's needs
Before selling something to someone, you need to understand their needs. Only then will you be able to make a personalized offer that truly addresses your persona's pain point. The salesperson can use a CRM to organize their lead's information. Then, with each new interaction, it is possible to better understand how the company can help the user.
Negotiate with the user
By fully understanding the needs of the lead, it becomes telegram data easier to negotiate with the user and create a balance between price and offer. Only the salesperson can negotiate with the contact and work on the offer within the possibilities of each client, that is, marketing does not have the power to offer discounts or other special offers.
Close sales
In fact, there are some cases in which the lead arrives ready for conversion and quickly makes the purchase. But this is not the most common. The sales team also needs to know and work with the lead to do good business. When a conversion is made by the sales team, this does not mean that the credit goes only to this area. The marketing department also influences the achievement of these goals, so it should also be valued.
Thus, we can see that the work is divided between marketing, which invests in relationships, communication and education of the persona. The sales sector works on persuasion and negotiation, highlighting the product's differentials and convincing the lead to close the purchase at that moment.
How can vendarketing help?
Have you ever heard of the concept of vendarketing or smarketing? This strategy aims to align marketing and sales teams so that both become more productive and generate more revenue.
In this case, the two teams are extremely aligned. Marketing becomes responsible for generating conversion opportunities, and the sales area needs to make the most of these opportunities.
See some reasons to use vendarketing.
Improve customer experience;
align the discourse of both teams;
improve communication between both teams;
set joint and realistic goals;
have predictability;
calculate Return on Investment (ROI).
Thus, by establishing joint assignments between marketing and sales, the two sectors now have shared responsibilities and metrics , so there is no need to blame each other for failures, putting an end to this war.
Marketing is responsible for starting the lead journey and sales needs to close these opportunities. Therefore, when goals are met, both teams should be congratulated, and any drop in sales should be the responsibility of both departments.