1. It shouldn’t take up the whole screen, thereby blocking the user from viewing the content on your site, or;
2. If it is a full-screen popup, it should appear only after the user has scrolled down or visited a few pages, to show their interest in your content.
Note: it’s fine for a pop-up to appear immediately if it is necessary buy phone number list for the operation of your site, such as a cookie disclaimer, age verification, or country verification:
Intrusive Popup
Here are a few tips for creating highly effective mobile popups that convert visitors into customers.
If you’re worried about the Google police demoting your site because of intrusive popups, you can remedy this simply by choosing a format that takes up less real estate on the screen (aka, less intrusive options). Bars, for instance, are easy to view on mobile devices, and take up very little screen space. These are especially useful for displaying free shipping or discounts you want to feature across multiple pages, like the example below from Mollyjogger:
Choose a compliant format
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