SEO strategy, when combined with blogging strategy , can also be a strong ally in retaining traffic from long-tail searches. While you may not always be able to use all long-tail keywords , with quality content you can optimize these keywords in content variations.
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On-page SEO is the practice of optimizing content pages for phone number library search engines and users. This practice includes optimizing title tags, content, internal links, and URLs. This is different from off-page SEO, which evaluates your offline environment (outside the website) such as backlinks , for example. Some of the essential components of On-page SEO are:
1) Keywords
Which should be used in different places in your content, such as:
Page title;
Titles;
Subtitles;
Paragraphs (especially the first ones);
Product Description;
Image file names;
Image alt-tags;
Meta title and description;
URLs;
This information can be used by the user to identify and give credibility to the brand when ranked in a search result.
2) Site Architecture and Usability
A website with a well-organized architecture can also help search engines when analyzing your pages and understanding the structures of your website, especially when dealing with many products and/or pages.
A clear architecture also allows for better performance and usability, thus generating authority for your brand on Google, for example.
3) Social networks
Good interaction with social networks will not only increase the authority of your company's brand, but will also generate greater interaction from your potential customers with inbound links and content, attracting new visitors, recurring visitors and generating the conversion of these leads.
Sharing your links on social media and making it easy for your fans and followers to do so with the help of social sharing buttons on all pages, content and the blog itself will help keep them in touch with your business.
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