In his book, "Growth Hacker," Ryan Holiday shows us how the new generation of megabrands no longer wastes time on traditional marketing. According to Holiday, these brands developed a strategy called Growth Hacking to achieve greater reach on a small budget.
This book will help you rethink your approach to fax lists marketing and reflect on the practices startups employ to achieve success . Holiday insists in his book that most marketing work today is based on creating products that are truly useful for users.
If you create products with people in mind, you're already halfway there.
Building a StoryBrand: Clarify Your Message so Customer Will Listen by Donald Miller
To delve deeper into the art of StoryBranding, Donald Miller shares his techniques and methods for truly connecting with customers, engaging them, and helping them understand all the benefits of your company's products and services.