The Problem With CPM and PPC

[armdrejoan]

CPM = Cost per thousand impressions. That is, for every 1000 users who view the ad, a sum is paid to the advertising company (e.g. Google or Facebook).

It is a cheap method, easy to finance, women database when needed. It guarantees that the ad is exposed to a predetermined number of users, however it does not guarantee the results of those views, consequently it is difficult to determine the success of this channel and justify this investment.

PPC = pay per click (also known as CPC, cost per click). In this case the cost is calculated when the user clicks on an ad, thus ensuring greater traceability of the success of the action. The cost of each click is regulated by an amount for the single click and a daily total, however all competitors of the same keywords participate in an auction, creating competition that affects the number of final views. In short, if your cost is not competitive enough, there is the risk that your ad will appear little or not at all.

The Cold Email Marketing Opportunity
Cold Email Marketing is among the best methods for quick and effective user conversions, yet its application in the marketing mix is ​​mistreated: the equation Cold Email Marketing = Spam has spread due to bad practices and is poorly representative of a more structured and sophisticated tool.