The goal here is to make
Posted: Thu Mar 27, 2025 10:35 am
When (and how) to focus on demand generation
There are many reasons people don’t pull the trigger and make a purchase: The price is too high, they don’t understand exactly how your offering will help them, or they aren’t sure your product even exists. You can use demand generation campaigns to capture their interest and turn them into leads.
Here are opportunities to use demand generation strategies and how they might play out:
You want to connect with your audience: Your audience is evolving, your products are new, or your brand was recently introduced to market, so you need to connect with target buyers.
Demand generation solution: Use targeted emails and display ads to british student data get your company or product in front of potential prospects. sure your messaging is clean, compelling, and hits on audience pain points.
You need to build credibility: Your audience is waffling or unsure of how your solution ranks compared to competitors.
Demand generation solution: Give them proof your product is the best one. Customer testimonials, endorsements, awards you’ve won — anything that provides credibility — can hook buyers who are on the fence. As a salesperson, ask your marketing team to help create case studies, for example, to send out to interested customers.
There are many reasons people don’t pull the trigger and make a purchase: The price is too high, they don’t understand exactly how your offering will help them, or they aren’t sure your product even exists. You can use demand generation campaigns to capture their interest and turn them into leads.
Here are opportunities to use demand generation strategies and how they might play out:
You want to connect with your audience: Your audience is evolving, your products are new, or your brand was recently introduced to market, so you need to connect with target buyers.
Demand generation solution: Use targeted emails and display ads to british student data get your company or product in front of potential prospects. sure your messaging is clean, compelling, and hits on audience pain points.
You need to build credibility: Your audience is waffling or unsure of how your solution ranks compared to competitors.
Demand generation solution: Give them proof your product is the best one. Customer testimonials, endorsements, awards you’ve won — anything that provides credibility — can hook buyers who are on the fence. As a salesperson, ask your marketing team to help create case studies, for example, to send out to interested customers.