Pre-event webinar

[liza89]

This is a great way to put your audience in context of what your final event will look like.

The idea is to create a variety of webinars (or small web conferences) with topics related to the main content of the event with the aim of generating attraction.

The webinar should show information that encourages the audience to learn more about the product or service and not the other way around.

It is important to choose the right person who will host the webinar with enough preparation to motivate your audience to participate in the main event.

If you want to invite people to your webinar, you can create another form on the same landing page as your main event, or add a question to your existing form to find out whether or not that person is available to attend your webinar before the event.

The webinar should also be explained on the landing page.

Some free platforms to run a Webinar are:

Facebook Live
Youtube
Google Hangouts ( https://hangouts.google.com )
GoToWebinar ( https://www.gotomeeting.com/pt-pt/webinar )
Webinar center ( https://webinar.center/start )
Invest in Digital
This is a vital part of the success of your event.

To make a proper investment, you must determine email data very well the target audience you are going to target: gender, age, positions, location, language, interests and keywords. And something very important: know where to find them.

Even though Facebook is one of the easiest networks to use, it is not always the best tool to find the right audience. LinkedIn is getting stronger every day. With over 300 million users, LinkedIn is an excellent tool to explore the promotion of your event.

In addition to being present on social media, it is also important to use the Email Marketing tool.

After a potential guest fills out the form on your landing page, you should automate or manually send an email with more information about the event topics and a reminder, date, and location.

You can use email as a pre- and post-event outreach tool.

Leadmarket has the best digital strategies for your company, so that your event reaches the right audience. We create business pages for your event on social media, weekly posts on the pages, monthly sponsored posts on the most interesting networks, banner and image creation, among other services that optimize and enhance your online corporate communication.

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Telemarketing
Here are two telemarketing proposals that generate/accelerate results:

Telemarketing to confirm participation: if the digital strategy has worked well and has generated a number of leads to participate in the event. A phone call is made to registered/unregistered attendees in order to trigger and confirm further participation/registrations.
Telemarketing as event promotion: As the day of the event approaches and you do not have the number of registrants you had planned, use your database of customers, subscribers, etc., and make calls to directly promote the event. If you have already exhausted your database, use a specialist in generating business opportunities/calling events.