The crucial role of PRM in the initial phase of the purchasing cycle
Think of PRM as the conductor of the initial phase of the cycle, where uncertainty reigns. Prospects are those people who have shown interest in what you offer, but haven't yet taken the fax lists plunge. At this stage, the relationship is a bit like an adventure, right? Every interaction is like an opportunity to qualify and choose these "leads." It's therefore very important to accurately track all the places where you come into contact, in order to refine your PRM strategy and maximize your chances of conversions.
Good to know : Even small businesses can benefit from a PRM. By automating partnership management and optimizing prospecting, these tools allow you to focus on high-value tasks while expanding your partner network.
CRM is used to create a valued, long-term relationship.
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