Before you have data of your own, base your projections on industry benchmarks. This will give you a direction to work in.
4. Research marketing tools that can help you
As you’ve seen, there’s so much to ecommerce marketing that it can be overwhelming. Luckily, there are tools to help you get started with many of the tactics mentioned at an affordable price.
5. Add more marketing channels as you find your ground
Once you feel your initial marketing setup is working, expand to other channels and tactics. For example, you can add a live chat when you have a dedicated customer service person.
6. Automate as much as possible
To be able to scale, small businesses need sales coming in on autopilot. The more you can run hands-off, the better. This is where marketing automation tactics like bulk emails, automated workflows, notifications, and lead scoring come in handy.
7. Personalize your communication
Ads, emails, SMS, and live chat bring list of norway cell phone numbers in much better results when personalized and relevant. Customers like the experience of being understood and not getting just another generic message.
8. Measure your ecommerce marketing results, refine and reuse what works
The only way to know if an ecommerce marketing strategy is working is to track the return on investment (ROI). The campaigns that don’t bring results are not worth wasting money on. For the ones that do work, try to use them for a bigger audience, rinse and repeat.
9. Build loyalty into your strategy
Customer loyalty is good news: it boosts profits, improves your brand image, attracts new customers who‘ve heard about you from fans. And it has a long-term impact so start working on it as early as possible. Loyalty tiers, automations, and behavior insights from CRM will help you.
10. Focus on profitability, not just sales
If you pay to get new customers all the time, that might shave off your profit. One-off sales come out more expensive for you because of ad prices, as well as more returns and exchanges (new customers don’t know their size, etc.). It’s cheaper to drive repeat sales to current customers.
How to Write an Ecommerce Marketing Plan
An ecommerce marketing plan is your schedule for the a It’s a road map for how you’ll achieve your ecommerce marketing goals.
When starting out, keep it simple. Choose a few marketing tactics that fit your brand and that you can set up easily.
What does a marketing plan for ecommerce look like?
Here’s a breakdown of your first year’s marketing activities that will create brand awareness, attract customers, and keep them buying.
