Formerly “Google Analytics by Yoast
Posted: Thu Apr 17, 2025 8:57 am
If you are looking for a Google Analytics by Yoast analysis, you are in the right place!
MonsterInsights was originally developed by Joost de Valk, the developer behind Yoast SEO . As Yoast grew, they decided to focus exclusively on SEO products, and the Google Analytics by Yoast plugin found a new home in 2016 with Syed Balkhi and was rebranded as MonsterInsights.
MonsterInsights now has one goal: to make analytics easier for beginners.
MonsterInsights is created by the same team behind WPBeginner , OptinMonster , and WPForms .
(See our review of OptinMonster and WPForms ).
How to set up MonsterInsights
Note : You will need to have a Google Analytics account already canadian ceo created before setting up this plugin.
Install and activate the plugin, then navigate to Insights » Settings . Here you can connect your Google Analytics account without having to edit any code.
Connect MonsterInsights
Click Connect MonsterInsights to get started.
In the pop-up window that appears, select the Google account you used to create your Google Analytics account.
After that, you need to click on the Allow button to grant MonsterInsights access to your analytics data.
Now you can select an analysis profile from the drop-down list and click the Complete Connection button .
Select analytics profile in MonsterInsights
MonsterInsights will automatically connect your website to your Google Analytics account. After that, you’ll be redirected to your WordPress dashboard where you can customize what you want to track.
On the Insights » Settings page , you will see different tabs in the top menu that allow you to customize settings for engagement, ecommerce, publishers, and conversions.
Customize MonsterInsights
By exploring these tabs, you'll see all of MonsterInsights' available features and customization options, such as:
Demographics and Interest Reports : This will give you insights into your target audience that will help you remarket and advertise with better results.
Anonymize IPs : This will help to anonymize the IP addresses of visitors.
Scroll Tracking : This will show you how far your visitors scroll down your website.
Enable enhanced link attribution : If you have multiple links to the same destination on a page, this will show you which link gets the most clicks.
Cross-domain tracking : This allows you to view sessions on two related websites as a single session.
Google AdSense Tracking : This allows you to connect your Google AdSense account to track the performance of your ads.
Email summaries and PDF downloads : Sends you weekly summaries of your website's most important analytics. You can also download the analytics report as a PDF file to share or use offline.
User Permissions : This allows you to determine who can view reports and change settings.
When you're done customizing what you want MonsterInsights to track and report on, save your changes to store your settings.
Next, you can view the MonsterInsights report to see your website’s analytics. To do this, you’ll need to visit Insights » Reports to see the traffic statistics displayed.
MonsterInsights was originally developed by Joost de Valk, the developer behind Yoast SEO . As Yoast grew, they decided to focus exclusively on SEO products, and the Google Analytics by Yoast plugin found a new home in 2016 with Syed Balkhi and was rebranded as MonsterInsights.
MonsterInsights now has one goal: to make analytics easier for beginners.
MonsterInsights is created by the same team behind WPBeginner , OptinMonster , and WPForms .
(See our review of OptinMonster and WPForms ).
How to set up MonsterInsights
Note : You will need to have a Google Analytics account already canadian ceo created before setting up this plugin.
Install and activate the plugin, then navigate to Insights » Settings . Here you can connect your Google Analytics account without having to edit any code.
Connect MonsterInsights
Click Connect MonsterInsights to get started.
In the pop-up window that appears, select the Google account you used to create your Google Analytics account.
After that, you need to click on the Allow button to grant MonsterInsights access to your analytics data.
Now you can select an analysis profile from the drop-down list and click the Complete Connection button .
Select analytics profile in MonsterInsights
MonsterInsights will automatically connect your website to your Google Analytics account. After that, you’ll be redirected to your WordPress dashboard where you can customize what you want to track.
On the Insights » Settings page , you will see different tabs in the top menu that allow you to customize settings for engagement, ecommerce, publishers, and conversions.
Customize MonsterInsights
By exploring these tabs, you'll see all of MonsterInsights' available features and customization options, such as:
Demographics and Interest Reports : This will give you insights into your target audience that will help you remarket and advertise with better results.
Anonymize IPs : This will help to anonymize the IP addresses of visitors.
Scroll Tracking : This will show you how far your visitors scroll down your website.
Enable enhanced link attribution : If you have multiple links to the same destination on a page, this will show you which link gets the most clicks.
Cross-domain tracking : This allows you to view sessions on two related websites as a single session.
Google AdSense Tracking : This allows you to connect your Google AdSense account to track the performance of your ads.
Email summaries and PDF downloads : Sends you weekly summaries of your website's most important analytics. You can also download the analytics report as a PDF file to share or use offline.
User Permissions : This allows you to determine who can view reports and change settings.
When you're done customizing what you want MonsterInsights to track and report on, save your changes to store your settings.
Next, you can view the MonsterInsights report to see your website’s analytics. To do this, you’ll need to visit Insights » Reports to see the traffic statistics displayed.