10 Things You Need to Know About SEO
Posted: Mon Apr 21, 2025 4:31 am
As a business owner, you’ve probably heard about SEO and its importance in driving organic traffic to your website. However, when it comes to running a business, you may not fully understand SEO and its importance. To make it easier for business owners to learn about SEO, we’ve compiled a list of 10 things you need to know about SEO. These will help you have informed conversations with marketing consultants and SEO experts.
1. What does SEO mean?
Let's start with the basics. SEO stands for Search Engine uk phone number list Optimization. This term literally means making your website easy to read and understand by search engines. It is an unpaid tactic that is different from paid search campaigns.
While it sounds simple at first, SEO is a complex strategy that involves creating a list of keywords for your website and optimizing various elements of your site for those keywords.
2. Pay-per-click advertising is separate from SEO
Some business owners are a little confused about the difference between SEO and PPC advertising. They are two different marketing tactics, each with its own set of benefits and challenges. While PPC advertising can help your SEO strategy in terms of driving traffic to your site, it doesn’t do much else to improve your search rankings. Total page visits and time on site can impact SEO, and PPC advertising can bring quality traffic to your site to improve these metrics while you work on building organic traffic.
1. What does SEO mean?
Let's start with the basics. SEO stands for Search Engine uk phone number list Optimization. This term literally means making your website easy to read and understand by search engines. It is an unpaid tactic that is different from paid search campaigns.
While it sounds simple at first, SEO is a complex strategy that involves creating a list of keywords for your website and optimizing various elements of your site for those keywords.
2. Pay-per-click advertising is separate from SEO
Some business owners are a little confused about the difference between SEO and PPC advertising. They are two different marketing tactics, each with its own set of benefits and challenges. While PPC advertising can help your SEO strategy in terms of driving traffic to your site, it doesn’t do much else to improve your search rankings. Total page visits and time on site can impact SEO, and PPC advertising can bring quality traffic to your site to improve these metrics while you work on building organic traffic.