Platforms like Salesforce and HubSpot can store and manage B2C customer data, often integrating with third-party data providers or enabling you to build profiles from your own customer interactions.
While not traditional "databases," platforms argentina whatsapp number database like Facebook Audience Insights (now Meta Audience Insights) provide aggregate, anonymized data about user demographics, interests, and behaviors, which can inform your targeting strategies for B2C lead generation campaigns.
Website Analytics & CRM:
Your own Google Analytics data (e.g., demographics and interests reports) combined with data collected directly through website forms and your CRM are invaluable for building a rich B2C database.
B2B Lead Generation Databases
B2B databases focus on company-level information (firmographics) and individual professional contact details (technographics, psychographics for professionals). These are essential for account-based marketing (ABM), sales outreach, and building targeted campaigns.
Types of B2B Data:
Firmographic Data: Industry, company size (employees, revenue), location, legal structure, years in business.
Technographic Data: Technologies a company uses (e.g., CRM software, cloud providers, marketing automation tools).
Demographic Data (Professional): Job title, seniority level, department.
Intent Data: Indicates a company's active research or interest in specific products/services (e.g., surges in research on competitor websites, specific keywords).
Social & Engagement Data: A professional's activity on platforms like LinkedIn, content consumption patterns.
Popular B2B Data Providers/Databases:
Social Media Insights:
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