Tatum, a Spanish marketing and commercial management consultancy, is responsible for designing the global marketing strategy for Ramón Calderón, as a candidate forthe Presidencyfrom Real Madrid.
With the Real Madrid presidential elections just around the corner, the consulting firm has the challenge of supporting Calderón 's candidacy. To this end, Tatum 's role consists of coordinating all campaign activities: advertising, media, campaign campaigns, etc., as well as comprehensive online marketing development.
The creation of a professional model for sports management, a email database strategy for communication and closeness with members, a profitable economic system, as well as fostering respect for the club's veterans, are just some of the commitments that will be promoted in the campaign and that all those who make up Ramón Calderón 's team have acquired before a notary to convey to the members their strong commitment to them.
José Ignacio Rivero , President of Tatum , is part of Ramón Calderón's team as vice president.
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